{"id":7441,"date":"2014-08-05T15:15:59","date_gmt":"2014-08-05T15:15:59","guid":{"rendered":"https:\/\/staging.strikingidea.com\/live2\/?post_type=portfolio&#038;p=6785"},"modified":"2026-06-01T21:31:52","modified_gmt":"2026-06-01T21:31:52","slug":"building-community-of-support","status":"publish","type":"portfolio","link":"https:\/\/strikingidea.com\/staging\/5632\/portfolio\/building-community-of-support\/","title":{"rendered":"Mcmaster University"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7441\" class=\"elementor elementor-7441\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f361fb9 e-flex e-con-boxed e-con e-parent\" data-id=\"f361fb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-257e0ee2 e-con-full e-flex e-con e-child\" data-id=\"257e0ee2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc0c717 elementor-widget elementor-widget-heading\" data-id=\"5bc0c717\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Retail \/ Ecommerce<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4c88e elementor-widget elementor-widget-heading\" data-id=\"4f4c88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The DeGroote Pain Institute at McMaster University<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48e1c9 elementor-widget elementor-widget-text-editor\" data-id=\"a48e1c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The DeGroote Pain Institute at McMaster University set out to reimagine how people living with neuropathic pain access information, support, and expert insight, evolving scattered resources into a unified, trusted digital experience through PainHQ.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ebe9c elementor-icon-list--layout-inline tags-light elementor-mobile-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"79ebe9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand Strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Creative Services<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Web Development<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db27770 e-flex e-con-boxed e-con e-parent\" data-id=\"6db27770\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2cc6931 e-con-full e-flex e-con e-child\" data-id=\"2cc6931\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6239600c elementor-widget elementor-widget-image\" data-id=\"6239600c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"1600\" height=\"600\" src=\"https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2015\/08\/painhq_banner.jpg\" class=\"attachment-full size-full wp-image-9472\" alt=\"\" srcset=\"https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2015\/08\/painhq_banner.jpg 1600w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2015\/08\/painhq_banner-300x113.jpg 300w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2015\/08\/painhq_banner-1024x384.jpg 1024w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2015\/08\/painhq_banner-768x288.jpg 768w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2015\/08\/painhq_banner-1536x576.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4826f2 e-flex e-con-boxed e-con e-parent\" data-id=\"4826f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-462db9d e-con-full e-flex e-con e-child\" data-id=\"462db9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48261cfd elementor-widget elementor-widget-heading\" data-id=\"48261cfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The solution &amp; impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1646696 elementor-widget elementor-widget-heading\" data-id=\"1646696\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">A modern community platform for McMaster University that transforms neuropathic pain education into a guided, accessible, and human experience.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22bff192 elementor-widget elementor-widget-text-editor\" data-id=\"22bff192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PainHQ was designed as more than a content platform. It functions as a structured learning and support environment where education, lived experience, and clinical expertise converge.<br \/>The experience centers on clarity and calm navigation. Users can move through video-led learning, guided tools, and community resources without friction or overwhelm. Every interaction is shaped to reduce cognitive load while increasing confidence in what to explore next. For McMaster, the platform becomes a scalable digital extension of its leadership in pain research and care innovation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27bab7ca elementor-widget elementor-widget-button\" data-id=\"27bab7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/pain-institute.healthsci.mcmaster.ca\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit Project<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33de8a27 divider-pill elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33de8a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ba8de4d e-con-full e-flex e-con e-child\" data-id=\"5ba8de4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c764bc5 elementor-widget elementor-widget-heading\" data-id=\"6c764bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Platform benefits<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1abbe9a4 e-grid e-con-full e-con e-child\" data-id=\"1abbe9a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48a89645 elementor-widget elementor-widget-image-box\" data-id=\"48a89645\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Structured clarity<\/h4><p class=\"elementor-image-box-description\">Guided pathways, helping users understand neuropathic pain without feeling overwhelmed or lost in dense material.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-317da1cd elementor-widget elementor-widget-image-box\" data-id=\"317da1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Progressive learning experience<\/h4><p class=\"elementor-image-box-description\">Deeper learning and education at the users own pace, without friction or confusion.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2f4dce elementor-widget elementor-widget-image-box\" data-id=\"4a2f4dce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Human-centered platform<\/h4><p class=\"elementor-image-box-description\">Prioritizes emotional ease and accessibility, creating a calm, supportive environment for people navigating complex health challenges.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eba6009 elementor-widget elementor-widget-image-box\" data-id=\"5eba6009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Scalable experience<\/h4><p class=\"elementor-image-box-description\">Built to evolve with McMaster\u2019s ongoing research and education needs, allowing new content, tools, and initiatives to be integrated seamlessly over time.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d25d03c e-con-full e-flex e-con e-child\" data-id=\"d25d03c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8329b00 elementor-widget elementor-widget-heading\" data-id=\"8329b00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Who it helps<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aec791f e-grid e-con-full e-con e-child\" data-id=\"aec791f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f639fa elementor-widget elementor-widget-image-box\" data-id=\"2f639fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">People living with neuropathic pain<\/h4><p class=\"elementor-image-box-description\">Individuals seeking clear, trustworthy guidance to better understand symptoms, treatments, and day-to-day management.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a009ffb elementor-widget elementor-widget-image-box\" data-id=\"a009ffb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Caregivers and support networks<\/h4><p class=\"elementor-image-box-description\">Friends and family who need accessible education to better support loved ones through long-term pain journeys.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a678b elementor-widget elementor-widget-image-box\" data-id=\"d6a678b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Patients exploring care options<\/h4><p class=\"elementor-image-box-description\">Patients looking for reliable, research-backed information to help inform conversations with healthcare providers.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74d0908 elementor-widget elementor-widget-image-box\" data-id=\"74d0908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Healthcare professionals and researchers<\/h4><p class=\"elementor-image-box-description\">Clinicians and academics who want a structured way to share insights, tools, and evolving pain science with the public.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210bded1 elementor-widget-divider--view-line_text divider-pill elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"210bded1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h6 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tProject Features\t\t\t\t<\/h6>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fadb539 e-flex e-con-boxed e-con e-parent\" data-id=\"5fadb539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7e68a3cb e-con-full e-flex e-con e-child\" data-id=\"7e68a3cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1f0f5a6d e-con-full e-flex e-con e-child\" data-id=\"1f0f5a6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8d3528 elementor-widget elementor-widget-image\" data-id=\"4f8d3528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-stories.webp\" class=\"attachment-full size-full wp-image-22776\" alt=\"\" srcset=\"https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-stories.webp 900w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-stories-300x200.webp 300w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-stories-768x512.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66bc8e7b e-con-full e-flex e-con e-child\" data-id=\"66bc8e7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2540ffc2 elementor-widget elementor-widget-heading\" data-id=\"2540ffc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Patient engagement experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61e24afc elementor-widget elementor-widget-image-box\" data-id=\"61e24afc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Video-first learning experience<\/h4><p class=\"elementor-image-box-description\">Structured educational modules designed to simplify complex pain science into accessible, guided learning.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ea856f8 elementor-widget elementor-widget-image-box\" data-id=\"3ea856f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Community-centered architecture<\/h4><p class=\"elementor-image-box-description\">A digital space built to encourage connection, shared experience, and supportive engagement.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e55e4cb elementor-widget elementor-widget-image-box\" data-id=\"4e55e4cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Expert-driven content access<\/h4><p class=\"elementor-image-box-description\">Clear pathways to research-backed information and clinical perspectives from leading specialists.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22c6c85c e-con-full e-flex e-con e-child\" data-id=\"22c6c85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2d2a917d e-con-full e-flex e-con e-child\" data-id=\"2d2a917d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10e9cb6e elementor-widget elementor-widget-image\" data-id=\"10e9cb6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"600\" src=\"https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-videos.jpg\" class=\"attachment-large size-large wp-image-22775\" alt=\"\" srcset=\"https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-videos.jpg 900w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-videos-300x200.jpg 300w, https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/feature-work-painHQ-videos-768x512.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c3c3e30 e-con-full e-flex e-con e-child\" data-id=\"6c3c3e30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22d1330e elementor-widget elementor-widget-heading\" data-id=\"22d1330e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Accessible across channels<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e5bf4c9 elementor-widget elementor-widget-image-box\" data-id=\"1e5bf4c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Mobile-optimized experience<\/h4><p class=\"elementor-image-box-description\">A responsive platform designed for real-world use, enabling access across devices without friction.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a9b986 elementor-widget elementor-widget-image-box\" data-id=\"43a9b986\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Guided information discovery<\/h4><p class=\"elementor-image-box-description\">Intuitive content pathways that help users move from general understanding to deeper learning.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8259ef7 elementor-widget elementor-widget-image-box\" data-id=\"8259ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Resource and tools hub<\/h4><p class=\"elementor-image-box-description\">Centralized access to support materials, services, and patient-facing educational tools.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76b4216 e-flex e-con-boxed e-con e-parent\" data-id=\"76b4216\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-479467fa e-con-full e-flex e-con e-child\" data-id=\"479467fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1c150d elementor-widget elementor-widget-image\" data-id=\"5f1c150d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"248\" height=\"131\" src=\"https:\/\/strikingidea.com\/staging\/5632\/wp-content\/uploads\/2014\/08\/McMaster-logo.svg\" class=\"attachment-large size-large wp-image-22777\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb7f917 elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"5bb7f917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-title\">\u201cWorking with Striking Idea helped us translate a complex clinical and research vision into a digital platform that feels intuitive, supportive, and genuinely useful for patients. The new PainHQ experience brings structure to an otherwise overwhelming space of information and makes it far easier for individuals to find meaningful guidance. The balance between strategy, design, and execution was exceptional. Every decision felt grounded in both user need and institutional integrity, which is critical for a platform connected to ongoing pain research and care innovation at McMaster.\u201d<\/p><p class=\"elementor-image-box-description\"><b>\nDr. Levinson<\/b><br>Professor, Division of e-Learning Innovation, McMaster University<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ce01f17 e-flex e-con-boxed e-con e-parent\" data-id=\"4ce01f17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a377a61 elementor-widget elementor-widget-heading\" data-id=\"a377a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78939c13 elementor-widget elementor-widget-text-editor\" data-id=\"78939c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final platform gives McMaster University a unified digital ecosystem for pain education and community support, translating academic expertise into a patient-friendly experience that is easier to navigate, more engaging to use, and built for long-term scalability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7c4b29 e-con-full e-flex e-con e-child\" data-id=\"f7c4b29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5637ea73 elementor-widget elementor-widget-image-box\" data-id=\"5637ea73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Unified patient education platform launched<\/h4><p class=\"elementor-image-box-description\">Delivered a single, centralized experience that brings neuropathic pain education, tools, and community resources into one structured environment.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-431d3f22 elementor-widget elementor-widget-image-box\" data-id=\"431d3f22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Simplified access to complex medical content<\/h4><p class=\"elementor-image-box-description\">Reframed dense academic and clinical material into guided learning paths that improve usability and reduce cognitive friction.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ea2f5c elementor-widget elementor-widget-image-box\" data-id=\"7ea2f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h4 class=\"elementor-image-box-title\">Scalable digital foundation established<\/h4><p class=\"elementor-image-box-description\">Created a flexible system that allows McMaster University to expand content, add new programs, and evolve PainHQ without rework of core structure.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4cf7c40d e-flex e-con-boxed e-con e-parent\" data-id=\"4cf7c40d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6015ee elementor-widget elementor-widget-heading\" data-id=\"d6015ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s build something together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ada790a elementor-widget elementor-widget-text-editor\" data-id=\"1ada790a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Partner with Striking Idea and focus on what you do best, running your business. We\u2019ll handle the rest.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2353d81 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2353d81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/strikingidea.com\/plans\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Become the next success story<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Providing patients, care givers and experts with a resource to learn about neuropathic pain.<\/p>\n","protected":false},"author":2,"featured_media":22783,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"nf_dc_page":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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