Nonprofit success story
Tell Every Amazing Lady®
Tell Every Amazing Lady®, also known as T.E.A.L.®, is a prominent nonprofit organization based in Brooklyn, New York, founded in 2009. With a core mission to raise awareness for ovarian cancer, Tell Every Amazing Lady® offers women’s health, menopause and wellness services as well as hosting T.E.A.L. Walk/Run™ Program events that provide support and awareness to those affected by the disease, foster community engagement and fundraise for research and a cure.
- Nonprofit
- Creative Services
- Web Development
- eCommerce
- Digital Marketing
- Operations
Challenge
Having collaborated with Tell Every Amazing Lady® for over 15 years, I have witnessed their dynamic evolution in response to the changing landscape of health challenges faced by women, particularly in the realm of ovarian cancer.
The organization’s previously established website, tealwalk.org, was initially launched in 2010 and was a vital tool for fundraising and event participation. However, as the organization progressed, it became clear that the website needed an extensive update to align with their evolving mission.
In 2025, Tell Every Amazing Lady® aimed to rebrand itself comprehensively, not only to augment awareness and support for ovarian cancer but to expand its focus to encompass women’s health and menopause. This mission required a modernized logo, brand redesign, and the creation of new digital platforms to support their growth, which posed a substantial challenge.
Roles
- Project Management
- Creative Director
- User Experience Designer
- Web Developer
- Digital Marketing
- Operations Systems Analyst
Deliverables
- Updated brand identity and guidelines
- New Tell Every Amazing Lady® website
- New T.E.A.L.® Walk/Run™ website
- Dynamic workshop and events
- Online fundraising
- Interactive help center & chat bot
Solution
Over a planned four-month roadmap, I was tasked with spearheading a significant rebranding project that resulted in two new websites: TellEveryAmazingLady.org and events.TellEveryAmazingLady.org
Updated logo design
Crafting a fresh and inviting logo that reflects the organization's mission and values.
Color and brand guidelines
Establishing cohesive brand styles that resonate with the target audience, making the organization instantly recognizable.
Digital and print marketing
Creating promotional materials to generate awareness for T.E.A.L.® events and initiatives.
Website redesign
Developing a user-friendly and visually appealing website to serve as the go-to resource for those affected by ovarian cancer and other women’s health issues.
WordPress development
Building robust, scalable websites that enable easy updates and content management.
Content management
Curating supportive resources, articles, and community stories that align with the newly expanded mission.
Workshop and event management
Implementing Blackbaud Raiser's Edge NXT® event and CRM systems to better manage donor relationships and track contributions effectively.
Interactive help center & chat bot
Integrated help center content and interactive chatbot by Intercom, to bring information, suggest articles and resources to users on-demand.
Streamlined internal operations
Setting up workflows and task management in Asana to improve organizational efficiency.
Training and ongoing support
Providing training for the T.E.A.L.® team and ongoing managed website support to ensure long-term success.
Results
In February 2025, I successfully launched a new digital platform for Tell Every Amazing Lady®. This was my third rebrand and website launch for the organization. This project included:
- A new primary site focused on Ovarian Cancer awareness, menopause and women’s health.
- A secondary site dedicated to T.E.A.L.® Walk/Run™ Program events.
This strategic rebrand significantly enhanced Tell Every Amazing Lady®’s visibility, providing a valuable resource for women, of all ages, seeking support. The new platforms have created a strong foundation for future growth and engagement, allowing our ongoing partnership to continue innovating and meeting the community’s needs.
