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Striking Idea | Where Creativity + Strategy Unite
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Striking Idea | Where Creativity + Strategy Unite
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Strategic by nature.
Creative by design.

Balanced leadership for businesses ready to grow smarter.
Meet Krissy

Progress never stands still.

Growth rarely comes from a single initiative. It happens when strategy, brand, product, marketing, customer experience, and operations work together toward a common goal.

For more than 20 years, I’ve partnered with startups, technology companies, nonprofits, ecommerce brands, and established organizations to help them navigate growth, strengthen customer relationships, and bring new ideas to life. Along the way, I’ve led creative teams, guided product initiatives, launched digital platforms, improved customer experiences, and helped organizations align around what matters most.

My experience spans industries, platforms, and stages of growth, but the goal is always the same: create meaningful progress for the people behind the business.

Some partnerships begin with a website, marketing initiative, or product idea. Others start with a challenge that needs clarity and direction. Wherever the starting point, I help connect vision to execution, turning opportunities into action and helping teams move forward with confidence.

Whether I’m mentoring a team, shaping product strategy, leading a complex initiative, or contributing directly to design and development, I believe the best results come from working alongside people who care deeply about what they’re building.

You stay focused on running the business. I help uncover opportunities, align the moving pieces, and create momentum that lasts.

A partner invested in your success

The best partnerships go beyond projects.

They are built on trust, shared goals, and a genuine commitment to helping businesses grow. Every engagement starts with understanding what makes your organization unique and evolves into a collaborative relationship focused on creating meaningful progress.

Tell Every Amazing Lady®
a dedicated partnership since 2010
Understand your mission

Every organization has its own story, challenges, and opportunities. Taking the time to listen, learn, and understand what matters most creates the foundation for better decisions, stronger solutions, and lasting results.

Invested in your success

Your goals become my goals. I approach every engagement with a sense of ownership, celebrating wins, navigating challenges, and helping uncover opportunities that move your business forward.

A trusted ally

Trust is earned through consistency, transparency, and follow-through. My goal is to be the person you can count on for honest perspective, thoughtful guidance, and steady leadership when it matters most.

Growing together

The strongest results come from relationships built over time. Working closely with teams creates deeper understanding, stronger collaboration, and the momentum needed to support long-term growth.

Real results.
Multi-disciplinary impact.

Helping businesses grow, strengthen customer trust, and create lasting loyalty through connected strategy, design, and execution.

Harvested Pantry

Garden-to-table brand blending ecommerce, community, and sustainable living

White-label Travel Booking Platform

Powerful personalized travel booking solutions for vacation clubs and their members.

Tell Every Amazing Lady®

Empowering women's health, through advocacy and support resources

T.E.A.L.® Walk/Run Program

Fundraising programs and events for ovarian cancer research

FIXE

FIXE gives restaurants the optimal bookkeeping experience

Student enrollment platform

Enterprise student enrollment and reporting platform that turns student data into insights that drive enrollment growth

SECUMD Foundation

Diamond Award winning platform empowering Maryland's financial wellness

Catalyte

Implementing Catalyte’s brand and digital presence.

Sleep Score

Innovative digital solutions to improve your sleep, mental well-being and overall health

MIXED

Creative cocktails, recipes, and entertaining experiences.

Marika

Exceptionally comfortable, sensibly fashionable, resoundingly feminine activewear

Children’s Hospital Los Angeles

Patient experience and fundraising platform driving $5M+ in annual contributions

Community Development Platform

Enhanced SaaS platform servicing Public Sector agencies and the customers they serve

Save The Waves

Supporting global coastal conservation, and environmental efforts around the world

Steren Solutions

Delivering ecommerce solutions, corporate rebrand and operational solutions

1-Less Chore

Connecting customers to convenient door-to-door dry cleaning and garment-care delivery services

Family sharing

Build powerful connections with the help of an intuitive IoT Smart Home assistant

Storytelling mobile app

Digital album sharing experience that preserves memories for a life time

Wichita State University Foundation

Enhanced engagement, simplified giving, and connected alumni relationships

Mcmaster University

Providing patients, care givers and experts with a resource to learn about neuropathic pain.

The Erlick Group

Creating custom partnerships with Fortune 500 companies

Lemax Collection

Lemax Collections looks to the future to bring new seasonal products to loyal customers.

Certified Product Owner

Experienced in guiding cross-functional teams through the product lifecycle, translating priorities into action, and keeping delivery on track.

Certified Scrum Master

Skilled in agile leadership, facilitating collaboration, and helping teams deliver consistently.

Their Stories

Every partnership is different, but the intention is always the same, show up with care, stay engaged, and support the work in a way that helps it move forward. Here are their stories.

"Krissy was an incredible partner in creating our new campaign page. Her patience, creativity, and can‑do spirit pushed us to think differently, use resources in new ways, and deliver a final product we’re truly thrilled with. She’s a fantastic communicator and a joy to work with. This was our second year working with Krissy and we look forward to many more!"
Charlotte OwsiannySECUMD Foundation, Executive Director
Charlotte Owsianny
"In my industry, I have the opportunity to meet, and work the most creative and innovative people around. From this group, Krissy is definitely at the top of the list. She is extremely hard-working and exceeds all expectations as they apply to timelines, communication, and performance."
Peter WardCHLA, Director of Product
Peter Ward
"I would not have been able to do so much, so fast and at such high quality without Krissy and Striking Idea. Her ability to run with minimal input meant we could stay agile. Her knowledge of the brand meant less rework. She can seamlessly guide a project from ideation to prototyping, development to launch."
Adam CurtisCatalyte, Communications Director
Adam Curtis
"Krissy always maintained a positive attitude, no matter how difficult the challenge, and worked effectively with our development and QA teams to launch our Sleep.com platform. I feel confident recommending Krissy to lead any product team. She will quickly prove herself to be an invaluable asset."
Jay TutenMattress Firm, Product Manager
Jay Tuten
"Krissy has been great in being a partner to drive the brand of FIXE and really understanding our voice. She has been an extension of the team in growing our digital presence."
Ryan HandelFIXE, CEO & Co-Founder
Ryan Handel
"Working with Striking Idea elevated our alumni program in ways we hadn’t achieved before. They translated our vision into a seamless, engaging digital experience that feels just as strong on mobile as it does on desktop. The platform is intuitive, flexible, and built with our community in mind. Most importantly, it’s helped us reconnect with alumni in a more meaningful, modern way."
Jesse HallWSU, Digital Communication Director
Jesse Hall
"Krissy thinks like a product manager and works like a designer, and that combination made all the difference. She paired strategic decisions with real prototypes so our developers always knew exactly what they were building and why. She didn't just move the product forward, she changed how we worked together to get there."
Michelle AdkinsEncoura, Product Owner
Michelle Adkins
"Sitting with our foundation partners and sharing our new website was a really proud moment for me and it's all thanks to Krissy at StrikingIdea working with our team! I was just reflecting on how amazing it is that you took this project on and made it happen. So super grateful!"
Charlotte OwsiannySECUMD Foundation, Executive Director
Charlotte Owsianny
"Working with Krissy King is always a pleasure. In our recent project, her creativity and technical expertise brought our vision to life, delivering a stunning and user-friendly website. Plus, her attention to detail, timely communication, and problem-solving skills made the entire process smooth and efficient."
Pamela Esposito-AmeryTell Every Amazing Lady®, CEO & Co-Founder
Pamela Esposito-Amery
I’ve had the pleasure of working with Krissy on several projects over the years. She’s highly creative, reliable, and incredibly responsive. Her professionalism and seasoned experience make her a true asset and a pleasure to collaborate with."
Jim ErlickThe Erlick Group, CEO
Jim Erlick
"I have worked with Krissy for many years and can't say enough about her value to the various companies we work with. Her talent as an versatile designer and developer is bar none. Not only does she deliver great work, she gets it done quicker than most. I haven't met a computer that can keep up."
Lance HollanderCEO, Agency Growth Leader
Lance Hollander
"Krissy is unique for a high end designer, in that she also has the ability to integrate/implement whatever technology is required, with very little, or no direction. In my experience, highly creative people rarely do both effectively in a timely manner. I have nothing but positive things to say about Krissy’s work quality, attitude, and ability to deliver as promised."
Eric Pecaro, CEOShepard
"Krissy is one of the best graphic artists, web designers and developers that I have seen. She is very professional to work with and has great work ethics. I have hired Krissy on several occasions and will continue to use her for future work as well."
Steve MillerProduct Leader
Steve Miller
"Krissy at Striking Idea was wonderful to work with. She developed an outstanding and beautiful looking website under a strict timeline. This allowed us to launch our biggest campaign ever with all of our digital assets ready."
Nik Strong-Cvetich, Executive DirectorSave The Waves, CEO
Nik Strong-Cvetich, Executive Director
"Striking Idea gives websites the extra bit of differentiation needed in today's crowded market. The projects we hired Krissy for have all hit their mark with us, and most importantly, our clients."
Brian Pickett, PresidentNorth Peak Solutions, CEO
Brian Pickett, President
"Working with Striking Idea helped us translate a complex clinical and research vision into a digital platform that feels intuitive, supportive, and genuinely useful for patients. The new PainHQ experience brings structure to an otherwise overwhelming space of information and makes it far easier for individuals to find meaningful guidance."
Dr. LevinsonMcMaster University, Professor, Division of e-Learning Innovation
Dr. Levinson
workedwith-unicef
workedwith-AHA
workedwith-Auto
workedwith-disguise
workedwith-DER
workedwith-northpeak
workedwith-usvets
workedwith-teamfox
workedwith-wwf
workedwith-simon-wiesenthal-center
workedwith-wrethink
workedwith-marika
workedwith-savethewaves
workedwith-blackboud
workedwith-savethechildren
workedwith-handsforhunger
workedwith-mcmaster
workedwith-wsu
workedwith-lemax
workedwith-sleepscore
workedwith-sleep-com
workedwith-cdc
workedwith-steren
workedwith-TEAL
workedwith-ErlickGroup
workedwith-1lesschore
workedwith-encoura
workedwith-PetDesk

Let’s build something together.

Partner with Striking Idea and focus on what you do best, running your business.

Become the next success story
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