Case study
The Erlick Group
For three decades, The Erlick Group has represented elegant and distinctive (both established and new) local, regional and national properties in theatre, film, music, family, venues, culinary, wine and high-net-worth private membership clubs. Delivering customized programs include Broadway and TV stars, chefs and wine tastings with paired foods.
About This Project
Over the years, The Erlick Group has evolved from coordinating live events to working with business to promote new products and events virtually.
With the change in landscape, especially during the Covid19 era, a new opportunity presented itself to reinvent the way connections between program events and sponsorships are curated.
The new Erlick Group brand identity and website was designed and developed to serve as elegant recruitment platform both for potential clients and partners. The ultimate goal was to create a clean, visually stunning, and easy to use online platform for potential clients who are searching for entertainment sponsorship agencies to review case studies and testimonials, tied to 30 years of experience.
Deliverables
Platform
Refreshed Brand Identity
The Erlick Group was ready to explore new brand identity options that would visually represent the business in an exciting way.
Several options were presented before ultimately selecting an abstract burst, representative of fire works and the feeling of success. A bold color pallet, favorites of the client, bring a confidence to the design and make a statement at first glance.
Curating elegant &
distinctive partnerships
The Erlick Group pivoted from promoting live events to digital events in 2020, which will invariably be an ongoing platform option even in the post-pandemic world.
This new corporate website showcases the experience that The Erlick Group has to offer by building partnerships between programs and sponsors, support product marketing initiatives, and brokering relationships across all industries and product categories.
