Nonprofit success story
Tell Every Amazing Lady®
Tell Every Amazing Lady®, also known as T.E.A.L.®, is a prominent nonprofit organization based in Brooklyn, New York, founded in 2009. With a core mission to raise awareness for ovarian cancer, Tell Every Amazing Lady® offers women’s health, menopause and wellness services as well as hosting T.E.A.L. Walk/Run™ Program events that provide support and awareness to those affected by the disease, foster community engagement and fundraise for research and a cure.
- Nonprofit
- Brand Strategy
- Website Management
- Event Systems Management
- Growth Marketing
Strategic leadership across brand, growth, and operations
Across a 15+ year partnership, I have served as a strategic leader across brand, digital experience, growth marketing, and operational systems. This engagement has focused on evolving the organization’s brand architecture, scaling its digital ecosystem, improving engagement and fundraising performance, and building the operational infrastructure required to support long-term growth.
This dedicated partnership spans three major brand evolutions, multiple digital platform transformations, and the integration of marketing, CRM, event, and support systems into a unified growth ecosystem.
Brand evolution
Led three major brand transformations that aligned Tell Every Amazing Lady®’s identity, messaging, and positioning with its expanding mission and audience. As the organization evolved from a single-focus ovarian cancer awareness initiative into a broader women’s health and wellness platform, I guided the brand through strategic repositioning to support growth, trust-building, and multi-audience engagement.
Clearer mission across audiences
Refined brand positioning to unify ovarian cancer awareness, menopause education, and women’s health advocacy under a cohesive narrative.
Consistent brand system
Established a unified visual and messaging system across digital, fundraising, education, and event channels.
Sustained brand growth
Modernized the brand while preserving recognition and trust across long-term supporters and new audiences.
Scalable marketing foundation
Created brand governance systems that support ongoing marketing, fundraising, and communications at scale.
Online experience and awareness ecosystem
Directed the evolution of a multi-platform ecosystem designed to function as a core engagement and growth engine for the organization.
Unified online experiece
Connected education, awareness, events, and support resources into a seamless multi-site user experience.
Higher content engagement
Improved navigation and content structure to increase discovery of resources, stories, and support materials.
Stronger engagement pathways
Designed journeys that move users from awareness to advocacy, event participation, and donations.
Improved fundraising conversion
Streamlined donation and event flows to reduce friction and increase participation.
Event and CRM management
Modernized fundraising operations by integrating event systems, donor management, and CRM workflows into a unified operational framework.
Stronger donor engagement
Improved visibility into donor relationships and lifecycle engagement.
Simplified event operations
Streamlined registration and management for T.E.A.L. Walk/Run™ programs.
More efficient fundraising systems
Reduced manual coordination through integrated CRM and event workflows.
Better performance visibility
Improved reporting and tracking across fundraising and participation metrics.
Interactive help center & chat bot
Integrated help center content and interactive chatbot by Intercom, to bring information, suggest articles and resources to users on-demand.
Streamlined internal operations
Developed operational systems and workflows that improved cross-functional alignment, execution speed, and organizational efficiency.
Clearer team alignment
Improved visibility and coordination across marketing, events, and leadership teams.
Faster execution cycles
Reduced friction through standardized workflows and task management systems.
Scalable operations
Built repeatable systems that support organizational growth without added complexity.
Consistent delivery
Improved reliability across campaigns, programs, and initiatives.
Ongoing impact
Across a 15+ year partnership, the work transformed Tell Every Amazing Lady® from a single-focus awareness initiative into a multi-platform women’s health, education, and advocacy ecosystem built for scale and sustained growth. By aligning brand, digital experience, fundraising, and operational systems into a unified framework, the organization strengthened engagement across diverse audiences, improved the effectiveness of fundraising and event programs, and increased overall operational efficiency. This integrated approach established a durable foundation for continued expansion in awareness, participation, and long-term mission impact.
In February 2025, two interconnected digital platforms were successfully launched: a primary site focused on women’s health awareness and a dedicated events platform supporting the T.E.A.L.® Walk/Run™ Program. This milestone marked the third major rebrand and digital deployment delivered for the organization, underscoring a long-term partnership centered on continuous evolution and impact.
The new platforms improved outreach, engagement, and accessibility, creating a stronger foundation for individuals seeking support, education, and participation in ovarian cancer awareness initiatives. The ongoing partnership continues to support innovation and adaptation as the organization expands its reach and mission.
Momentum from spark to scale
I partner with organizations to transform strategy into market-leading products, customer experiences, and brands that drive growth, loyalty, and measurable business results.
