Case study
Afford to explore the world
White label travel booking solutions for vacation clubs and their members.
Dynamic onboarding and registration prototype
About this project
Creating easy to use and personalized travel booking experiences for travel club members
Travelers are always looking for the best deals to reach their destinations. Travel Clubs need a platform to offer its members discounted rates that are not available to the general public. This robust platform provides agents with the ability to create and customize their club websites and associated mobile applications using a comprehensive administrative control panel.
Challenge
Evolve legacy white-label SaaS platform to accommodate new product features and UI patterns in order to provide users with a more efficient and personalized experience.
Roles
Deliverables
Platform
Creating a new EXPERIENCE
Through strategy and design sprint workshops we identified several areas of improvement and defined user stories to address the design and development of these new product features.
Goals
Boost Membership Renewals
Engage users and build confidence with a fun, personalized and easy to use desktop and mobile experience.
Increase Booking Rates
Promote deals and discounts based on personalization settings and implement fast checkout.
- Create a personalized member experience workflow
- Onboard members through preference survey which will allow for targeted product placement and marketing promotions
- Toggle between multiple user profiles
- Update home and product landing page layout with targeted content
- Display product deals based on click history and searches
- Improved product listing filter
- Simplify booking and confirmation workflow
- Upgrade My Account menu
Simplified Booking Prototypes
Developed hi-fidelity prototypes showcasing an intuitive and seamless experience that Travelers can easily search, filter, review and quickly book the best deals in a few simple steps.
Interactive hotel search and quick booking prototype
