Transform emerging ideas into great experiences with UX focused design strategies, pixel perfect visual designs and hi-fidelity prototypes, ready for early stage user testing and development hand-off. I listen and learn about your design needs, empathize with your users and bring value to your brand’s mission.

I specialize on crafting digital products and services that are not only functional but also enjoyable to use. With the users experience at the forefront, thoughtful UX design is  the bridge between the technical aspects of a product and the human experience of using it. 

From user research, detailed workflows, user journey considerations and early stage prototyping, we can provide positive and meaningful interactions from the users introduction to ongoing use.

Product strategy and ideation workshops are a complementary processes that, when combined effectively, can lead to the creation of innovative and successful products and services. I facilitate comprehensive workshops with cross functional teams to identify new feature opportunities and foresee pitfalls before the design and development journeys begin.

Combining product strategy and ideation workshops can create a powerful and effective process for developing successful products that meet the needs of your users and achieve your business goals.

Workflow architecture is the blueprint for how work gets done within a system or organization. It defines the sequence of steps, tools, and people involved in completing a specific task or process.

The benefits of a well-defined workflow architecture include:

Improved efficiency: Streamlined processes and reduced manual work lead to faster completion times and cost reduction.

Enhanced visibility: Provides a clear picture of how work progresses, allowing for better monitoring and control.

Reduced errors: Clear steps and defined responsibilities minimize human error and improve overall quality.

Increased collaboration: Can automate communication and handoffs between teams, fostering smoother collaboration.

For new projects or complex features, defining the workflow architecture early helps development teams understand the flow of data from a back-end perspective.  I help connect the dots between form and function with well defined sitemaps and workflows.

Planning a user journey is like designing a roadmap for your users. It is useful to understand their entire experience with your product or service, from the moment they become aware of it to when they become regular users. 

The benefits of defining the user journey are:

Mapped interactions

We pinpoint all the ways users interact with your product or service. This could include:

• Website visits
• Mobile app interactions
• Social media channels
• Customer support interactions
• Marketing materials (ads, emails, etc.)

Defined pain points and opportunities

Are there any obstacles or frustrations users encounter during the journey? These are your pain points! We’ll identify opportunities to improve the experience by addressing them.

Visualized user journey

We define the expected journey with provide a visual representation of the user’s experience, with detailed  flowcharts and/or diagrams. 

I develop comprehensive design systems and UI Kits dedicated to the brand of your project to ensure design consistency throughout your digital applications and media.

As a single source of truth for everything related to the look and feel of your product, the design system and UI Kits include a collection of reusable components, guidelines, and resources for building consistent and user-friendly interfaces. These include:

• UI components (buttons, forms, icons, etc.)
• Styles (colors, fonts, spacing)
• Code snippets (pre-written code for common UI elements)
• Design principles (guiding principles for layout, usability, etc.)

Interactive prototypes are a powerful tool in the product design process. They enable product teams to test and refine ideas, gather valuable user feedback, and ensure the final product delivers a smooth and enjoyable user experience.

I create rapid wireframe prototypes that help to define interaction workflows to guide UI design, and high-fidelity prototypes that demonstrate the end product that can address usability opportunities before development.

The benefits of interactive prototyping provides:

Simulated interactions: Users can click buttons, navigate through menus, fill in forms, and interact with other elements, mimicking real-world usage.

Early stage user testing and feedback: Interactive prototypes allow for usability testing in a more controlled environment before actual development begins. This helps identify and address potential issues early on.

Enhance communication: Prototypes act as a bridge between designers, developers, and stakeholders, providing a clear visual representation of the product vision and functionality.

Get a head start on user testing by interacting with prototypes of your project across design phases.

I provide professional WordPress websites implementations that include customized theming (tailored to your brand and design), development and content production with ongoing maintenance and support.

From developing an all-encompassing online marketing strategy to designing every brand detail with precision, I provide a full spectrum of marketing design  support to align with your goals, including: 

• Print and digital collateral
• Banner ads
• Presentation slide decks
• and more…