Strategic Product Management

Plan smarter. Launch faster.

Empower your teams with seasoned product management expertise to define clear requirements, maintain strategic roadmaps, and ensure seamless collaboration across disciplines. Move from confusion to progress with measurable outcomes.

Let's Talk Strategy

See What's Possible

Supercharge your product launches

Great products don’t happen by accident. They require clear strategy, organized execution, and alignment across every phase. Get the operational backbone and strategic direction your team needs to move from concept to market with confidence and speed.

PLAYBOOK

Product Management

Orchestrate product vision across your entire lifecycle.
From market validation through launch, I’ll guide your team with clear strategy and detailed requirements that turns ideas into impact.

Master your Product Roadmap

From strategy through implementation.
I work to develop detailed roadmaps with clear, measurable goals that align with business needs and user value. Launch with a roadmap your entire team understands and believes in.

Streamline your Product Backlog

Keep your team focused and moving forward.
I guide you through continuous backlog grooming, prioritization, and feature detailing to ensure a steady stream of high-impact work. Every item moves your product toward your strategic goals.

Cross-Functional Collaboration

Align design, development, and strategy seamlessly.
I guide collaboration between teams, translate user needs into clear requirements, and ensure design solutions and development work reinforce your product vision. No silos. No miscommunication.

Unify scrum teams

Release features faster and more consistently.
I guide you in establishing effective Scrum frameworks, fostering collaboration, and empowering teams to self-organize and deliver valuable increments quickly.

Product Launch Coordination

Maximize impact and efficiency from strategy through post-launch.
With cross-functional expertise, I streamline workflows, implement the right tools, and coordinate launches so teams move in sync. Launch smarter and faster.

Launch your next product

Fuel progress with business systems expertise.

Eliminate bottlenecks and connect your teams. I guide you to analyze workflows, identify friction points, and implement tailored business systems solutions. From CRM and ERP to automation and workflow optimization, I help you build the operational backbone that lets your teams move faster and your product launch smoother.

Set your team up for success

Sleep Score

Sleep improvement tools

Steren Solutions

Ecommerce operations & marketing

White-label Travel Booking Portal

Elevating SaaS travel membership platform

Why Fractional Leadership?

Senior-level expertise when you need it.

Access experienced product management leadership on demand. Scale up or down based on your needs, timeline, and budget. Get decades of expertise applied directly to your product strategy.

Strategic alignment for product success

Ensure product strategy connects with design, development, and business goals. No disconnects between vision and execution. Every decision reinforces your roadmap and your outcomes.

Flexible, scalable engagement

Support scales with your product. Whether you need guidance, execution oversight, or full product leadership during key launch phases, engagement adapts to your stage and needs.

20+ years of experience

Decades of experience across product strategy, roadmap planning, team leadership, and cross-functional execution. Battle-tested approaches that work in the real world.

Let's grow your business!

What clients say

Every partnership is built on trust, accountability, and results.

"Sitting with our foundation partners and sharing our new website was a really proud moment for me and it's all thanks to Krissy at StrikingIdea working with our team! I was just reflecting on how amazing it is that you took this project on and made it happen. So super grateful!"

Charlotte Owsianny
Executive DirectorSECU MD Foundationsecumdfoundation.org

"Krissy has been great in being a partner to drive the brand of FIXE and really understanding our voice. She has been an extension of the team in growing our digital presence."

Ryan Handel
CEO & Co-FounderFIXE | getmyfixe.com

"I would not have been able to do so much, so fast and at such high quality without Krissy and Striking Idea. Her ability to run with minimal input meant we could stay agile. Her knowledge of the brand meant less rework. She can seamlessly guide a project from ideation to prototyping, development to launch."

Adam Curtis
Former Communications DirectorCatalyte | catalyte.io

"Working with Krissy King is always a pleasure. In our recent project, her creativity and technical expertise brought our vision to life, delivering a stunning and user-friendly website. Plus, her attention to detail, timely communication, and problem-solving skills made the entire process smooth and efficient."

Pamela Esposito-Amery
CEO & Co-Founder Tell Every Amazing Lady®
telleveryamazinglady.org

"In my industry, I have the opportunity to meet, and work the most creative and innovative people around. From this group, Krissy is definitely at the top of the list. She is extremely hard-working and exceeds all expectations as they apply to timelines, communication, and performance."

Peter Ward
Director of productChildren's Hospital Los Angeles | chla.org

"I have worked with Krissy for many years and can't say enough about her value to the various companies we work with. Her talent as an versatile designer and developer is bar none. Not only does she deliver great work, she gets it done quicker than most. I haven't met a computer that can keep up."

Lance Hollander
TAS-Profile-Lance Lance Hollander Marketing Technology, Agency Growth & Advisory ServicesThe Agency Shop | theagencyshop.com

"Krissy always seemed to maintain a positive attitude, no matter how difficult the challenge, and worked effectively with development and QA teams. I feel confident recommending Krissy for any UX/UI position she is interested in as she will quickly prove herself to be an invaluable asset."

Sandy Askins
Marketing Manager/Content Strategy

"Krissy is unique for a high end designer, in that she also has the ability to integrate/implement whatever technology is required, with very little, or no direction. In my experience, highly creative people rarely do both effectively in a timely manner. I have nothing but positive things to say about Krissy’s work quality, attitude, and ability to deliver as promised."

Eric Pecaro
CEOShepard

"Krissy is one of the best graphic artists, web designers and developers that I have seen. She is very professional to work with and has great work ethics. I have hired Krissy on several occasions and will continue to use her for future work as well."

Steve Miller
PresidentEntrepreneur/Technology Consultant

"Krissy at Striking Idea was wonderful to work with. She developed an outstanding and beautiful looking website under a strict timeline. This allowed us to launch our biggest campaign ever with all of our digital assets ready."

Nik Strong-Cvetich
Executive DirectorSave The Waves | savethewaves.org

Nik Strong-Cvetich<br>Executive Director

"Striking Idea gives websites the extra bit of differentiation needed in today's crowded market. The projects we hired Krissy for have all hit their mark with us, and most importantly, our clients."

Brian Pickett
PresidentNorth Peak Solutions | northpeak.com

Let's Build Something Together

Partner with a fractional product management leader who brings clarity to strategy, aligns teams around your roadmap, and ensures launches happen on time and on mission.

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