Technology success story
Tools for better sleep
Transforming sleep science into personalized wellness experiences that drive engagement, retention, and platform growth.
Helping consumers, partners, and organizations improve sleep health through AI-powered insights, personalized coaching, and a scalable wellness platform built on more than 800 million hours of sleep and behavioral data.
Partnership overview
Quality sleep impacts nearly every aspect of physical health, mental well-being, workplace performance, and long-term wellness. Yet many consumers struggle to understand their sleep patterns or take meaningful action to improve them.
As SleepScore entered a critical growth stage, the opportunity expanded beyond consumer sleep tracking into a broader ecosystem of personalized wellness experiences, premium subscription offerings, white-label partnerships, and corporate wellness solutions.
Over the course of this engagement, product leadership focused on evolving the platform into a scalable growth engine that could support both direct-to-consumer experiences and strategic partner initiatives. By aligning product strategy, user experience, data intelligence, and platform expansion efforts, SleepScore strengthened engagement, increased retention, and unlocked new opportunities for growth.
- Growth Leadership
- Product Management
- Product Design
- Experience Strategy
- Mobile App
- SaaS
- B2B
Who it helps
Health-conscious consumers
Gain personalized sleep insights, coaching recommendations, and improvement plans designed to support long-term wellness goals.
Premium subscribers
Access advanced analytics, personalized recommendations, AI-powered coaching tools, and premium content that support deeper engagement and better outcomes.
Strategic brand partners
Launch customized wellness experiences that extend platform reach while maintaining a consistent and scalable product foundation.
Employers & wellness organizations
Provide employees with accessible tools, education, and behavioral guidance designed to support healthier sleep habits and workplace well-being.
Solution
The initiative centered on transforming sleep data into actionable health outcomes through personalized experiences designed to help users understand, improve, and sustain healthier sleep habits.
Leveraging one of the world’s largest sleep datasets, the platform combined behavioral insights, AI-powered recommendations, coaching experiences, and personalized wellness guidance to help users make meaningful improvements over time.
The result was a more connected ecosystem capable of supporting consumers, enterprise partners, and workplace wellness programs through a unified product foundation.
Product growth & 
subscription strategy
Premium membership expansion
Developed new opportunities for subscription growth through advanced insights, personalized recommendations, and premium wellness experiences.
Retention-focused product innovation
Introduced engagement strategies designed to strengthen long-term user participation and behavioral change.
Personalized user journeys
Created adaptive experiences tailored to individual sleep behaviors, goals, and improvement opportunities.
1B
hours of real-world sleep and behavioral datasets powering personalized continuous platform intelligence
1st
Sleep technology in the world to integrate corporate reimbursement offerings
60%
increased 30-day user engagement performance above industry benchmarks
Expanded platform reach through branded partner experiences
The platform supports measurable impact across consumer wellness, behavioral health insights, personalized coaching, and partner-driven growth initiatives.
Connected member 
experience platform
Led the evolution of the SleepScore member portal into a connected wellness destination that extended the mobile experience across web and desktop touchpoints. The platform provided users with access to sleep history, personalized recommendations, wellness resources, AI-powered guidance, and live coaching experiences through a unified account ecosystem. By creating a more connected cross-channel experience, users could engage with their sleep health wherever and whenever it was most relevant, increasing accessibility, engagement, and long-term platform value.
Chat with a Coach
Integrated live chat and an AI-powered chatbot to provide users with instant, on-demand support. 

Leveraging more than 800 million hours of sleep and behavioral data, the platform transformed complex health insights into personalized recommendations and AI-powered coaching experiences. These capabilities helped users build healthier habits while increasing engagement and long-term platform value.
White-Label Partner Platform
Mattress Firm experience launch
Delivered branded wellness experiences that connected sleep products with personalized sleep improvement guidance.
Sleep.com platform expansion
Supported the creation of partner-driven experiences that extended the platform's reach and engagement opportunities.
Flexible partner architecture
Developed scalable frameworks that enabled rapid deployment of branded partner experiences while maintaining platform consistency
Integrated applications
Executing design, development, and operations with the right tools.
Brand strategy & experience alignment
Aligned product experiences, marketing initiatives, content strategy, and customer journeys across consumer, partner, and wellness programs. This created a more cohesive ecosystem that strengthened brand consistency, improved customer engagement, and reinforced platform value across every touchpoint.
Product operations & delivery acceleration
Streamlined product planning, roadmap execution, and cross-functional collaboration to accelerate delivery across consumer, partner, and corporate wellness initiatives. Improved alignment between business goals, user needs, and development priorities, enabling faster releases and more efficient platform growth.
Results
SleepScore evolved from a consumer sleep-tracking application into a broader wellness platform supporting subscriptions, AI-powered coaching, strategic partnerships, and workplace wellness programs.
Through data-driven product strategy, platform expansion, and growth-focused execution, the platform strengthened retention, increased engagement, and expanded its reach across consumer, partner, and enterprise audiences. The result was a scalable ecosystem capable of delivering personalized wellness experiences while supporting long-term business growth and partner success.
Product strategy & roadmap leadership
Defined priorities and growth opportunities across subscriptions, personalization, partner expansion, and wellness initiatives.
White-label partner program execution
Led the launch and growth of branded partner experiences that expanded platform reach and customer engagement.
AI coaching and personalization initiatives
Introduced new experiences that transformed behavioral data into actionable wellness guidance.
Corporate wellness program development
Expanded the platform into enterprise wellness opportunities that support employee health and engagement.
