Expertise
Fractional leadership from idea to launch.
Let experience set the bar. I provide fractional leadership that closes the resource gap between creative services, product design, and development while accelerating the operations that tie them together. Clarity, momentum, and hands-on execution are applied wherever teams need them most.
20+ years connecting the dots
In every relay, success depends on seamless handoffs. I bring a rare blend of leadership and hands-on expertise, spanning strategy, design, development, and delivery. That range allows me to lead, manage, mentor, and jump in wherever needed to move work forward and deliver results that matter.
As a fractional leader, I don’t just advise from the sidelines. I align teams, remove friction, and help carry the baton across the finish line.
Brand + Marketing
Brand leadership from foundation to launch
I provide strategic creative and digital leadership that strengthens brand identity, aligns messaging, and builds a cohesive presence across web, print, and digital channels. Every touchpoint is connected to brand strategy to reinforce trust, clarity, and growth.
Brand systems
Defined and governed visual identity systems including logos, color, typography, and guidelines that scale consistently across teams, platforms, and campaigns.
Managed Websites
End-to-end website design and development with a focus on usability, performance, accessibility, and conversion, ensuring the site serves as a core business and marketing platform.
Digital marketing
Integrate digital marketing strategies across SEO, content, email, and social channels, aligning brand storytelling with demand generation and measurable outcomes.
Visual communications
Creative direction and production for print and digital collateral that supports sales, marketing, and customer engagement while maintaining brand consistency.
Product + Experience
Leadership that turns ideas into products people trust
I deliver end-to-end product design and experience strategies guided by user insight and business goals, ensuring solutions solve real problems, scale effectively, and achieve measurable outcomes.
Journey + Workflow Architecture
Thoughtful user journeys and workflows, designing every interaction from entry point to goal completion to create efficient and intuitive experiences.
CX + UX Strategy
Customer and user experience strategies across the full journey to ensure seamless and intuitive interactions that build confidence, loyalty, and long-term engagement.
UI + Visual Systems
Refined and accessible interface systems that balance usability with visual clarity, keeping products easy to use, consistent, and visually aligned with the brand.
Interactive Prototyping
Rapid and interactive prototypes to validate ideas, uncover usability insights, and reduce risk prior to development.
Enhance creativity & workflow
Product Management & Operations
Fractional leadership that bridges vision and execution
Strategic product and project leadership in agile environments, aligning teams, processes, and tools to deliver the right product, not just a completed project. Operational friction is removed, workflows are optimized, and launches happen faster with consistent quality and measurable results.
As a fractional product leader, I bring structure, clarity, and accountability while staying deeply connected to delivery.
Accelerate product delivery
- Roadmap planning
- Research & discovery
- Product strategy & ideation
- Authored requirements & documentation
- Release planning & management
Streamlined systems & workflows
Optimized processes and integrated tools ensure teams collaborate effectively, reduce bottlenecks, and maintain focus on outcomes. This approach supports smoother product launches, scalable operations, and sustainable growth.
Certified Product Owner
Partners with cross-functional teams to manage the full project lifecycle, remove obstacles, and keep deliverables on track.
Certified Scrum Master
Facilitates agile teams to successful project completion through structured ceremonies, clear communication, and accountability.
Working with Scrum teams
I seamlessly integrate with existing teams as an embedded extension of workflow, adapting to tools and methodologies to provide alignment, efficiency, and results from day one.
Let’s build something together.
Partner with Striking Idea and focus on what you do best, running your business. We’ll handle the rest.
SECUMD Foundation
Empowering Maryland's financial wellness
Steren Solutions
Delivering ecommerce solutions, corporate rebrand and operational solutions.
1-Less Chore
Connecting customers with convenient laundry delivery services.
