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Striking Idea | Where Creativity + Strategy Unite
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Striking Idea | Where Creativity + Strategy Unite
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  • Expertise
    • Cross Functional Leadership
    • Growth & Engagement
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Flexible partnerships

Simple. Transparent. Built around how you work.

Retain the right support that fits your goals today, and scale as you grow.

Empower your growth

Product & Growth Leadership

Embedded cross-functional leadership, guiding growth strategies, alignment, and execution across business systems.
  • Drive product and growth direction across teams
  • Align brand messaging, product, and customer experience
  • Own prioritization, roadmaps, and execution clarity
  • Shape decision-making at director level
Book a call
Elevate your platforms

Product &
Experiences

Strategic design leadership creating intentional experiences across every customer touchpoint.
  • Product strategy and roadmap planning
  • Customer research and behavioral insights
  • Experience design and usability testing
  • Prototyping and solution validation
  • Design systems and team collaboration
Book a call
GROW YOUR AUDIENCE

Growth &
Engagement

Connect brands with the right audiences, build trust, retention, and sustained growth across every interaction.
  • Brand positioning and storytelling
  • Customer engagement and loyalty programs
  • Membership, rewards, and retention initiatives
  • CRM and lifecycle marketing strategies
  • Automation, AI workflows, and performance optimization
Book a call

The Playbook

Expertise, when you need it
Plan your next move

Cross Functional
Leadership

Bring teams, priorities, and ideas into alignment. Create the clarity needed to make better decisions, remove roadblocks, and move initiatives forward.

Growth &
Engagement

Turn awareness into lasting relationships. Create meaningful customer journeys that attract audiences, increase engagement, and build loyalty.

Brand &
Marketing

Build connections that create momentum. Clarify your story, strengthen your presence, and create experiences that help people understand why you matter.

Strategy &
Design

Transform ideas into experiences people choose. Understand opportunities, solve meaningful problems, and create products built around real customer needs.

Websites &
Ecommerce

Create digital experiences built to grow.Connect your brand, customers, and business goals through platforms designed for discovery, engagement, and conversion.

Customer
Experiences

Every interaction shapes the relationship. Create connected experiences that improve satisfaction, encourage loyalty, and support long-term growth.

Jump start your process

Easily integrate Striking Idea into your existing tools and workflows.

Getting started is easy.

Work with a trusted partner who is in your corner when it matters most.

Who this is for

This work is designed for startups, enterprise organizations, retailers, technology companies, and non-profits investing in growth, digital transformation, customer experience, and product innovation.

It’s an ideal fit for organizations that need experienced product and growth leadership to accelerate progress, align cross-functional teams, and turn strategic initiatives into measurable outcomes. Whether launching a new product, modernizing an existing platform, strengthening customer engagement, or scaling operations, the benefit is immediate access to executive-level expertise without the time and overhead of building it internally.

More than an advisor, this is a hands-on partnership embedded in the work, helping connect strategy, brand, product, experience, and operations into a unified system that drives sustainable growth.

Who you'll work with

You work directly with Krissy King, a product, experience, and growth leader with more than 20 years of hands-on experience across strategy, design, and execution.

The focus is on long-term relationships built through trust, consistency, and shared ownership of outcomes. I work closely with founders, leadership teams, and cross-functional groups to align priorities and move work forward in a clear and structured way.

How it works*

Getting started is simple and intentional. A short discovery conversation helps clarify goals, challenges, and the level of support needed. From there, the engagement is shaped around what will create the most meaningful progress for your business.

1. Book a consultation

A focused discovery conversation to understand your goals, current challenges, and where support can have the most impact.

2. Activate your engagement

Onboarding is simple and structured. Scope, plan, and engagement details are confirmed, followed by setup of a centralized workspace and communication channels that fit your workflow.

3. Align priorities

Focus areas and success outcomes are defined together, along with an initial roadmap that guides execution and decision-making.

4. Ongoing execution

Work progresses in structured weekly cycles with clear priorities, continuous updates, and ongoing refinement as needs evolve.

What makes this different

This is a working relationship built on consistency, trust, and shared commitment to meaningful outcomes.

Instead of fragmented communication, shifting priorities, or disconnected execution, there is a single point of leadership embedded in the work, helping connect strategy, design, and growth into a unified direction.

The goal is not just to complete tasks, but to create momentum that feels steady, intentional, and aligned with your business.

  • Consistent senior-level leadership embedded in your work
  • Deep collaboration across product, design, and marketing systems
  • Flexibility to adapt as priorities evolve
  • Clear decision-making and faster execution cycles
  • Transparent structure with no friction in how work moves forward

Delivery approach

Work is delivered in structured weekly cycles based on priority and scope.

Smaller initiatives move quickly through focused execution cycles, while larger efforts are broken into clear, trackable stages that maintain momentum without losing direction.

Each cycle is designed to create clarity, progress, and continuous improvement rather than isolated outputs.

Revisions and collaboration

Iteration is part of the process. Work is refined collaboratively until it aligns with the intended outcome and feels right for the business context.

If priorities shift or new opportunities emerge, the focus is adjusted together to keep momentum aligned with what matters most.

Engagement flexibility

This is a monthly retainer-based engagement that renews unless paused or canceled in advance. Work is reserved capacity, ensuring dedicated focus and availability throughout the engagement period.

Unused time does not roll over or qualify for refund if no work is submitted or approved within the billing period.

Why this model works

This type of engagement creates space for real partnership. Instead of starting and stopping with isolated projects, there is continuity, context, and shared understanding over time.

You work directly with an experienced product and growth leader who is not just executing tasks, but actively helping shape direction, prioritize effort, and support decision-making as the work evolves.

It is designed for clarity, trust, and long-term alignment so that progress feels steady and meaningful, not fragmented or reactive.

Real businesses. Real challenges. Real outcomes.
"Krissy was an incredible partner in creating our new campaign page. Her patience, creativity, and can‑do spirit pushed us to think differently, use resources in new ways, and deliver a final product we’re truly thrilled with. She’s a fantastic communicator and a joy to work with. This was our second year working with Krissy and we look forward to many more!"
Charlotte OwsiannySECUMD Foundation, Executive Director
Charlotte Owsianny
"In my industry, I have the opportunity to meet, and work the most creative and innovative people around. From this group, Krissy is definitely at the top of the list. She is extremely hard-working and exceeds all expectations as they apply to timelines, communication, and performance."
Peter WardCHLA, Director of Product
Peter Ward
"I would not have been able to do so much, so fast and at such high quality without Krissy and Striking Idea. Her ability to run with minimal input meant we could stay agile. Her knowledge of the brand meant less rework. She can seamlessly guide a project from ideation to prototyping, development to launch."
Adam CurtisCatalyte, Communications Director
Adam Curtis
"Krissy always maintained a positive attitude, no matter how difficult the challenge, and worked effectively with our development and QA teams to launch our Sleep.com platform. I feel confident recommending Krissy to lead any product team. She will quickly prove herself to be an invaluable asset."
Jay TutenMattress Firm, Product Manager
Jay Tuten
"Krissy has been great in being a partner to drive the brand of FIXE and really understanding our voice. She has been an extension of the team in growing our digital presence."
Ryan HandelFIXE, CEO & Co-Founder
Ryan Handel
"Working with Striking Idea elevated our alumni program in ways we hadn’t achieved before. They translated our vision into a seamless, engaging digital experience that feels just as strong on mobile as it does on desktop. The platform is intuitive, flexible, and built with our community in mind. Most importantly, it’s helped us reconnect with alumni in a more meaningful, modern way."
Jesse HallWSU, Digital Communication Director
Jesse Hall
"Krissy thinks like a product manager and works like a designer, and that combination made all the difference. She paired strategic decisions with real prototypes so our developers always knew exactly what they were building and why. She didn't just move the product forward, she changed how we worked together to get there."
Michelle AdkinsEncoura, Product Owner
Michelle Adkins
"Sitting with our foundation partners and sharing our new website was a really proud moment for me and it's all thanks to Krissy at StrikingIdea working with our team! I was just reflecting on how amazing it is that you took this project on and made it happen. So super grateful!"
Charlotte OwsiannySECUMD Foundation, Executive Director
Charlotte Owsianny
"Working with Krissy King is always a pleasure. In our recent project, her creativity and technical expertise brought our vision to life, delivering a stunning and user-friendly website. Plus, her attention to detail, timely communication, and problem-solving skills made the entire process smooth and efficient."
Pamela Esposito-AmeryTell Every Amazing Lady®, CEO & Co-Founder
Pamela Esposito-Amery
I’ve had the pleasure of working with Krissy on several projects over the years. She’s highly creative, reliable, and incredibly responsive. Her professionalism and seasoned experience make her a true asset and a pleasure to collaborate with."
Jim ErlickThe Erlick Group, CEO
Jim Erlick
"I have worked with Krissy for many years and can't say enough about her value to the various companies we work with. Her talent as an versatile designer and developer is bar none. Not only does she deliver great work, she gets it done quicker than most. I haven't met a computer that can keep up."
Lance HollanderCEO, Agency Growth Leader
Lance Hollander
"Krissy is unique for a high end designer, in that she also has the ability to integrate/implement whatever technology is required, with very little, or no direction. In my experience, highly creative people rarely do both effectively in a timely manner. I have nothing but positive things to say about Krissy’s work quality, attitude, and ability to deliver as promised."
Eric Pecaro, CEOShepard
"Krissy is one of the best graphic artists, web designers and developers that I have seen. She is very professional to work with and has great work ethics. I have hired Krissy on several occasions and will continue to use her for future work as well."
Steve MillerProduct Leader
Steve Miller
"Krissy at Striking Idea was wonderful to work with. She developed an outstanding and beautiful looking website under a strict timeline. This allowed us to launch our biggest campaign ever with all of our digital assets ready."
Nik Strong-Cvetich, Executive DirectorSave The Waves, CEO
Nik Strong-Cvetich, Executive Director
"Striking Idea gives websites the extra bit of differentiation needed in today's crowded market. The projects we hired Krissy for have all hit their mark with us, and most importantly, our clients."
Brian Pickett, PresidentNorth Peak Solutions, CEO
Brian Pickett, President
"Working with Striking Idea helped us translate a complex clinical and research vision into a digital platform that feels intuitive, supportive, and genuinely useful for patients. The new PainHQ experience brings structure to an otherwise overwhelming space of information and makes it far easier for individuals to find meaningful guidance."
Dr. LevinsonMcMaster University, Professor, Division of e-Learning Innovation
Dr. Levinson

Let’s build something together.

Partner with Striking Idea and focus on what you do best, running your business. We’ll handle the rest.

Become the next success story
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Let’s move your business forward!

Partner with Striking Idea and tap into a wealth of creative and strategic expertise. Elevate your brand, engage your audience, and build a digital presence that performs, day after day.
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