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Striking Idea | Where Creativity + Strategy Unite
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Education & Recruitment

Connect people to opportunity through clear, compelling, and human-centered experiences.

Let's Talk Strategy
See What's Possible

Built for experience-driven growth

From education providers to recruitment-driven organizations, I help teams attract the right audiences, communicate value clearly, and create seamless journeys that turn interest into enrollment, applications, and long-term engagement. Align brand, digital, and operations to connect people with the opportunities meant for them.

PLAYBOOK

Brand & Messaging Strategy

Define a clear, compelling story that communicates value, builds trust, and resonates with students, candidates, and decision-makers.

Websites & Conversion Journeys

Design digital experiences that make it easy to explore programs, understand opportunities, and take the next step with confidence.

Recruitment & Enrollment

Attract qualified candidates or students through targeted campaigns, content, and storytelling that drive awareness and action.

Applicant & Student Experience

Create intuitive, supportive journeys from first interaction through application, onboarding, and enrollment or hiring.

Engagement & Retention

Strengthen long-term relationships through communication systems, lifecycle journeys, and ongoing engagement strategies.

Systems Integration & Operations

Connect CRM, enrollment, and recruitment systems to improve visibility, reduce friction, and support scalable operations.

Engagement for Education & Recruitment

Helping organizations attract the right audiences, increase applications, and improve enrollment or hiring outcomes.

Support your organization with tools and platforms that power outreach, applications, communication, and enrollment workflows. Every system is selected to improve clarity, visibility, and conversion.

Plan your strategy

SECUMD Foundation

Diamond Award winning platform empowering Maryland's financial wellness

Wichita State University Foundation

Enhanced engagement, simplified giving, and connected alumni relationships

Mcmaster University

Providing patients, care givers and experts with a resource to learn about neuropathic pain.

Partner with Striking Idea

Great outcomes come from connecting every stage of the journey.
Improve engagement

Strengthen recruitment, retention, and long-term relationships.

Build meaningful connections

Align brand, technology, and communication to improve engagement.

Discover growth opportunities

Identify new ways to attract, support, and retain the right audiences.

Scale with your goals

Bring proven product and growth leadership to evolve platforms and experiences over time.

What clients say

Every partnership is built on trust, accountability, and results.

"Krissy was an incredible partner in creating our new campaign page. Her patience, creativity, and can‑do spirit pushed us to think differently, use resources in new ways, and deliver a final product we’re truly thrilled with. She’s a fantastic communicator and a joy to work with. This was our second year working with Krissy and we look forward to many more! "
Charlotte Owsianny
Charlotte OwsiannyExecutive Director, SECU MD Foundation
"Working with Striking Idea elevated our alumni program in ways we hadn’t achieved before. They translated our vision into a seamless, engaging digital experience that feels just as strong on mobile as it does on desktop. The platform is intuitive, flexible, and built with our community in mind. Most importantly, it’s helped us reconnect with alumni in a more meaningful, modern way."
Jesse Hall
Jesse HallDigital Communication Specialist
WSU Foundation
"Working with Striking Idea helped us translate a complex clinical and research vision into a digital platform that feels intuitive, supportive, and genuinely useful for patients. The new PainHQ experience brings structure to an otherwise overwhelming space of information and makes it far easier for individuals to find meaningful guidance."
Dr. Levinson
Dr. LevinsonProfessor, Division of e-Learning Innovation, McMaster University

Let’s build something together.

Partner with Striking Idea and focus on what you do best, running your business. We’ll handle the rest.

Become the next success story
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  • EXPERTISE
  • Cross Functional Leadership
  • Growth & Engagement
  • Brand & Marketing
  • Product & Platforms
  • Websites & Ecommerce
  • Customer Experiences
  • Product Management
  • EXPERTISE
  • Cross Functional Leadership
  • Growth & Engagement
  • Brand & Marketing
  • Product & Platforms
  • Websites & Ecommerce
  • Customer Experiences
  • Product Management
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Inspiration

Let’s move your business forward!

Gain a trusted partner with experience across industries, platforms, and stages of growth. Uncover opportunities, navigate complex challenges, and move forward with confidence.
Flexible Partnerships

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