Retailers & Ecommerce
Connected commerce that performs at every step.
Built for growth
From storefront to fulfillment, I help retailers and ecommerce brands create seamless shopping experiences that attract customers, convert efficiently, and drive repeat business. Align brand, product, and operations to scale with clarity and confidence.
Ecommerce Strategy & Optimization
Strategy that aligns merchandising, UX, and performance.
Define what to sell, how to present it, and how to guide customers to checkout with clarity and intent.
Storefront Design & Development
High-performing storefronts built for usability and speed.
Showcase ecommerce experiences that are intuitive, responsive, and optimized to convert across devices.
Product Experience & Merchandising
Make your products impossible to overlook.
Structure collections, product pages, and content to highlight value, reduce hesitation, and increase conversion.
Digital Marketing & Growth
Drive traffic that’s ready to buy.
Attract and engage the right audience through paid, organic, and lifecycle marketing strategies that support consistent growth.
Conversion & Retention
Optimize every step of the customer journey.
Refine checkout flows, improve usability, and build retention strategies that increase lifetime value.
Systems & Operations
Connected systems that support scale and efficiency.
Align ecommerce platforms, inventory, fulfillment, and data systems to reduce friction and support growth.
Engagement for retailers & ecommerce
Helping retailers grow revenue, improve conversion, and build lasting customer relationships.
Support your business with the platforms and tools that power modern commerce. From storefronts to marketing to operations, every system is selected to improve performance, visibility, and scalability.

Marika
Exceptionally comfortable, sensibly fashionable, resoundingly feminine activewear

Steren Solutions
Delivering ecommerce solutions, corporate rebrand and operational solutions

1-Less Chore
Connecting customers to convenient door-to-door dry cleaning and garment-care delivery services
Partner with Striking Idea
Work with a partner who…
Connects brand, product, and performance
Ensure your storefront, marketing, and operations work together to drive results.
Focuses on outcomes that matter
From conversion rates to customer lifetime value, every decision supports growth.
Adapts to your stage of growth
Whether launching, scaling, or optimizing, support evolves with your business.
Brings proven ecommerce experience
20+ years building and optimizing digital commerce experiences that perform.
What clients say
Every partnership is built on trust, accountability, and results.
Turn browsers into buyers
Quick-turn campaigns, improved storefronts, and agile support help brands adapt to changing demand.