GetMyFixe.com
FIXE
The optimal bookkeeping experience
FIXE, a pioneering SaaS platform, was established to address the unique financial management needs of restaurants. With a focus on streamlining bookkeeping through innovative tools such as invoice tracking and customized reporting, FIXE empowers restaurant owners to manage their finances efficiently across single or multi-franchise locations
I have partnered with FIXE to support growth across product, brand, marketing, and digital experience initiatives. Working as an extension of the leadership team, I help align platform innovation, corporate brand management, customer acquisition, and market visibility to create a more connected experience across every customer touchpoint.
- Fintech SaaS
- B2B
- Brand Strategy
- Growth Marketing
- Product Design
- Website Management
Partner since 2023
Solutions & impact
As FIXE entered a new stage of growth, the business needed a stronger market presence to match the value of its platform. A modernized brand, higher-converting website, more cohesive product experience, and scalable sales and marketing assets were developed through an ongoing strategic partnership spanning brand, product, web, and growth execution. The result is a connected ecosystem built to increase awareness, generate qualified demos, improve usability, strengthen trust, and support long-term growth.
Corporate website management
GetMyFIXE.com functions as a key growth and customer acquisition platform, designed to clearly communicate how FIXE supports restaurant owners in managing bookkeeping, financial reporting, and operational visibility.
The website experience translates FIXE’s capabilities into clear business value, helping restaurant operators quickly understand how the platform supports financial clarity, multi-location management, and scalable growth, while actively driving qualified inbound interest from restaurant owners seeking greater control and visibility over their financial operations.
Key outcomes
- Stronger awareness of FIXE as a restaurant-focused fintech platform
- Clear articulation of value for bookkeeping, P&L, and inventory management
- Increased engagement from restaurant operators exploring financial management solutions
- Consistent brand storytelling across marketing and product touchpoints
FIXE Portal - SaaS platform
The FIXE Portal experience evolves alongside the brand and customer needs, supporting restaurant operators with clearer workflows for bookkeeping, financial reporting, and operational tracking.
Platform enhancements focus on improving clarity, usability, and decision-making across day-to-day financial management, helping restaurant owners turn financial complexity into actionable insight and enabling more confident operational decisions.
Key outcomes
- More intuitive navigation across financial and operational workflows
- Clearer visibility into profit and loss performance across locations
- Streamlined onboarding experience for new restaurant operators
- More accessible reporting that supports faster financial decision-making
- Consistent experience across dashboards, invoices, and inventory view
- A unified design system that strengthens trust and usability across the platform
Sales & marketing support
Sales and marketing enablement focuses on creating consistent, high-impact materials that support customer conversations and drive conversion across the funnel.
These assets create continuity between marketing efforts and sales engagement, strengthening FIXE’s positioning across the full customer journey.
Key outcomes
- Sales presentations that support demo conversations and enterprise outreach
- One-sheets that clearly communicate platform value and capabilities
- Landing pages designed to support campaign-specific acquisition goals
- Digital and print campaign assets that reinforce brand consistency
- Ongoing creative support aligned to growth initiatives
Trade shows & events
Event and trade show experiences extend FIXE’s presence into physical and experiential brand environments, reinforcing platform value and increasing visibility within the restaurant and hospitality ecosystem.
Each event experience is designed to support awareness, engagement, and lead generation through cohesive storytelling and visual presence, extending FIXE’s digital presence into physical environments and creating consistent engagement across every touchpoint where restaurant operators interact with the brand.
Key outcomes
- Campaign strategy supporting event attendance and engagement
- Digital registration and pre-event landing experiences
- Email and social campaigns designed to drive participation
- Large-scale booth design, signage, and environmental graphics
- Branded merchandise and supporting collateral systems
Results & impact
This partnership helps transform FIXE from a capable platform into a stronger, more visible growth brand, resulting in notable outcomes that positively impacted FIXE’s bottom line and brand perception.
Increased engagement
A fully rebranded website that significantly improved user engagement, leading to increased product demos and client inquiries.
Unified brand experience
A cohesive marketing strategy that elevated FIXE's brand visibility and consistency across multiple channels.
Optimized user experience
Positive feedback from users on the revamped FIXE Portal, highlighting the ease of navigation and overall experience.
