Nonprofit success
SECUMD Foundation
The SECU MD Foundation is a dedicated nonprofit organization that partners with SECU MD Credit Union. Its core mission is to empower Maryland communities by providing scholarships and grants to students and organizations, fostering financial wellness and support across the state.
- Nonprofit
- Brand Strategy
- Creative Services
- Web Development
The solution & impact
The SECU MD Foundation platform is a modernized digital experience built to connect Maryland communities with essential funding opportunities and financial support programs. It centralizes scholarships, grant applications, and engagement resources into a single, streamlined system.
Designed for students, nonprofits, and local organizations, the platform removes friction from discovery and application processes while improving visibility into the Foundation’s mission and impact. It transforms an outdated web presence into a scalable digital hub built for growth and long-term stewardship.
Why it works
Accelerated access to opportunities
Users can quickly discover and apply for scholarships and grants without navigating complexity.
Streamlined application journeys
Simplified flows reduce friction and improve completion rates across all programs.
Scalable content management
Internal teams can update programs, events, and resources without technical barriers.
Stronger community engagement
A clearer narrative and structure increases participation and awareness across Maryland
Who it helps
Nonprofit organizations
Simplified grant discovery and application submission.
Students
Faster access to scholarship opportunities and clearer application pathways.
Community partners
Improved visibility into programs supporting local impact.
Foundation teams
Easier content management and long-term platform scalability.
Diamond Award winner from America’s Credit Unions for excellence in website redesign, driving a 37%+ increase in daily traffic and 35.1% growth in annual page views.
Project Features
Community engagement
Scholarship discovery
Centralized listing of opportunities with clear eligibility and application paths
Grant applications
Structured submission flows for organizations supporting Maryland communities
Financial wellness hub
Educational resources supporting long-term community financial health
Event showcase
Dynamic listing of upcoming Foundation events to drive participation
Platform features
Design system implementation
Unified visual language ensuring consistency across all pages
Program updates
Easy publishing of scholarships, grants, and financial wellness content
Content system architecture
Flexible structure enabling rapid updates across programs, and simplified editing experience for internal Foundation teams
Results
The new SECU MD Foundation platform repositioned the organization’s digital presence as a modern, accessible hub for community funding and financial wellness. Delivered within a three-week timeline, the launch enabled immediate support for scholarship and grant cycles while establishing a scalable foundation for future growth.
Post-launch engagement increased as students and organizations were able to more easily discover and complete applications. Internally, the Foundation gained a maintainable system that reduced friction in updating programs and communicating impact across Maryland communities.
Increased engagement
A fully rebranded web experience that significantly improved user engagement, leading to increased product demos and client inquiries.
Unified brand experience
A cohesive marketing strategy that elevated SECUMD Foundations's brand visibility and consistency across multiple channels.
Optimized user experience
Positive feedback from users on the updated experience highlighting the ease of navigation and overall experience.
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