Education & Recruitment
Connect people to opportunity through clear, compelling, and human-centered experiences.
Built for experience-driven growth
From education providers to recruitment-driven organizations, I help teams attract the right audiences, communicate value clearly, and create seamless journeys that turn interest into enrollment, applications, and long-term engagement. Align brand, digital, and operations to connect people with the opportunities meant for them.
Brand & Messaging Strategy
Define a clear, compelling story that communicates value, builds trust, and resonates with students, candidates, and decision-makers.
Websites & Conversion Journeys
Design digital experiences that make it easy to explore programs, understand opportunities, and take the next step with confidence.
Recruitment & Enrollment
Attract qualified candidates or students through targeted campaigns, content, and storytelling that drive awareness and action.
Applicant & Student Experience
Create intuitive, supportive journeys from first interaction through application, onboarding, and enrollment or hiring.
Engagement & Retention
Strengthen long-term relationships through communication systems, lifecycle journeys, and ongoing engagement strategies.
Systems Integration & Operations
Connect CRM, enrollment, and recruitment systems to improve visibility, reduce friction, and support scalable operations.
Engagement for Education & Recruitment
Helping organizations attract the right audiences, increase applications, and improve enrollment or hiring outcomes. Support your organization with tools and platforms that power outreach, applications, communication, and enrollment workflows. Every system is selected to improve clarity, visibility, and conversion.
Tell Every Amazing Lady®
Empowering women's health, through advocacy and support resources
SECUMD Foundation
Diamond Award winning platform empowering Maryland's financial wellness
Save The Waves
Supporting global coastal conservation, and environmental efforts around the world
Partner with Striking Idea
Work with a partner who…
Understands decision-driven journeys
Help people move confidently from awareness to application or enrollment.
Connects storytelling with conversion strategy
Ensure messaging, UX, and campaigns work together to drive action.
Improves clarity across complex pathways
Simplify program, role, and opportunity communication for faster understanding.
Brings experience across ecosystems
20+ years building systems that attract, convert, and retain the right people.
What clients say
Every partnership is built on trust, accountability, and results.
Executive DirectorSECU MD Foundationsecumdfoundation.org
WSU Foundation
Executive DirectorSave The Waves | savethewaves.org
Start here!
From candidates to students and alumni, better experiences improve engagement, clarity, and success rates.