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Striking Idea | Where Creativity + Strategy Unite
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Striking Idea | Where Creativity + Strategy Unite
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Startups

Turn bold ideas into real business, real traction, and real growth.

Let's Talk Strategy
See What's Possible

Built for launch and scale

From early concept to growth stage, I help startups shape their vision, build products people want, and bring them to market with clarity and confidence. Align brand, product, and execution to move faster, make smarter decisions, and create momentum that lasts.

PLAYBOOK

Product strategy & validation

Start with the right foundation. Validate your idea, define clear priorities, and identify real user needs so you can move forward with confidence and build what matters most first.

MVP design & development

Launch faster with purpose. Design and build lean, high-impact MVPs that deliver immediate value, attract early users, and create a strong foundation for growth.

Brand & go-to-market

Show up with clarity from day one. Craft your story, positioning, and launch strategy so your product connects quickly, stands out in the market, and gains early traction.

Product experience & UX

Make it easy to adopt and use. Design intuitive user journeys that reduce friction, improve onboarding, and keep users engaged from first interaction to long-term use.

Growth & optimization

Build momentum that compounds. Test, learn, and refine across product and marketing to increase adoption, improve retention, and scale what’s working.

Operations & systems integration

Set the stage for what’s next. Implement the right tools, workflows, and systems to keep your team aligned and your product moving efficiently as you grow.

Engagement for startups

Helping startups go from idea to launch, and from launch to traction. Move from idea to execution with the tools and platforms that support speed, collaboration, and growth. Every system is chosen to help you build, launch, and iterate efficiently.

Plan your strategy

FIXE

FIXE gives restaurants the optimal bookkeeping experience

Catalyte

Implementing Catalyte’s brand and digital presence.

1-Less Chore

Connecting customers to convenient door-to-door dry cleaning and garment-care delivery services

All stories

Partner with Striking Idea

Work with a partner who…

Brings clarity to early-stage decisions

Cut through noise and focus on what matters most to move forward faster.

Connects product, brand, and growth

Ensure every decision supports adoption, traction, and scale.

Adapts as your startup evolves

From idea to MVP to growth, support scales with your needs.

Applies proven experience to reduce risk

20+ years building products, launching brands, and guiding growth.

What clients say

Every partnership is built on trust, accountability, and results.

"In my industry, I have the opportunity to meet, and work the most creative and innovative people around. From this group, Krissy is definitely at the top of the list. She is extremely hard-working and exceeds all expectations as they apply to timelines, communication, and performance."
Peter WardDirector of Product
Peter Ward
"I would not have been able to do so much, so fast and at such high quality without Krissy and Striking Idea. Her ability to run with minimal input meant we could stay agile. Her knowledge of the brand meant less rework. She can seamlessly guide a project from ideation to prototyping, development to launch."
Adam CurtisCommunications Director
Adam Curtis
"Krissy thinks like a product manager and works like a designer, and that combination made all the difference. She paired strategic decisions with real prototypes so our developers always knew exactly what they were building and why. She didn't just move the product forward, she changed how we worked together to get there."
Michelle AdkinsProduct Owner
Michelle Adkins
"Krissy has been great in being a partner to drive the brand of FIXE and really understanding our voice. She has been an extension of the team in growing our digital presence."
Ryan HandelCEO & Co-Founder
Ryan Handel
"Krissy always maintained a positive attitude, no matter how difficult the challenge, and worked effectively with our development and QA teams to launch our Sleep.com platform. I feel confident recommending Krissy to lead any product team. She will quickly prove herself to be an invaluable asset."
Jay TutenSenior Product Manager
Jay Tuten
"Working with Striking Idea elevated our alumni program in ways we hadn’t achieved before. They translated our vision into a seamless, engaging digital experience that feels just as strong on mobile as it does on desktop. The platform is intuitive, flexible, and built with our community in mind. Most importantly, it’s helped us reconnect with alumni in a more meaningful, modern way."
Jesse HallDigital Communication Director
Jesse Hall
"I have worked with Krissy for many years and can't say enough about her value to the various companies we work with. Her talent as an versatile designer and developer is bar none. Not only does she deliver great work, she gets it done quicker than most. I haven't met a computer that can keep up."
Lance HollanderCEO, Agency Growth Leader
Lance Hollander
"Krissy is unique for a high end designer, in that she also has the ability to integrate/implement whatever technology is required, with very little, or no direction. In my experience, highly creative people rarely do both effectively in a timely manner. I have nothing but positive things to say about Krissy’s work quality, attitude, and ability to deliver as promised."
Eric Pecaro, CEOShepard
"Krissy is one of the best graphic artists, web designers and developers that I have seen. She is very professional to work with and has great work ethics. I have hired Krissy on several occasions and will continue to use her for future work as well."
Steve MillerProduct Leader
Steve Miller
"Krissy at Striking Idea was wonderful to work with. She developed an outstanding and beautiful looking website under a strict timeline. This allowed us to launch our biggest campaign ever with all of our digital assets ready."
Nik Strong-Cvetich, Executive DirectorSave The Waves
Nik Strong-Cvetich, Executive Director
"Striking Idea gives websites the extra bit of differentiation needed in today's crowded market. The projects we hired Krissy for have all hit their mark with us, and most importantly, our clients."
Brian Pickett, PresidentNorth Peak Solutions
Brian Pickett, President

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Partner with Striking Idea and tap into a wealth of creative and strategic expertise. Grow your brand, elevate your audience, and empower teams, day after day.

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Let’s move your business forward!

Partner with Striking Idea and tap into a wealth of creative and strategic expertise. Elevate your brand, engage your audience, and build a digital presence that performs, day after day.
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