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Striking Idea | Where Creativity + Strategy Unite
Menu
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Let's Chat
Let's Chat
  • Expertise
    • Cross Functional Leadership
    • Growth & Engagement
    • Brand & Marketing
    • Product & Platforms
    • Websites & Ecommerce
    • Customer Experiences
    • Product Management
  • Industries
    • Startups
    • Retail & Ecommerce
    • Empowering non-profits
    • SaaS & Fintech
    • Education & Recruitment
    • Leisure & Lifestyle
    • Food & Entertainment
  • Success Stories
  • Plans
  • About
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Let's Chat
Let's Chat
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Websites &
Ecommerce

Build digital experiences that drive growth

Let's Talk Strategy
See What's Possible

Your website is often the first impression, the sales conversation, the customer experience, and the conversion engine all in one.

Web Platforms & Ecommerce focuses on creating high-performing digital experiences that connect brand, content, customer journeys, technology, and business goals into one cohesive ecosystem. From corporate websites and customer portals to ecommerce storefronts and membership platforms, every solution is designed to improve engagement, increase conversions, and support long-term growth.

Strategy & Planning

Build with purpose, not assumptions

Successful platforms begin with understanding customer needs, business objectives, and growth opportunities. Strategic planning ensures every decision supports measurable outcomes while creating a clear roadmap for execution.

Map the journey
01

Platform Strategy

Align business goals, customer needs, and digital initiatives around measurable outcomes.

02

Customer Research & Insights

Understand user behaviors, motivations, and expectations through research and analytics.

03

Competitor Analysis

Evaluate market opportunities, competitive positioning, and digital experiences.

04

Information Architecture

Organize content, navigation, and workflows to create intuitive user journeys.

05

Roadmapping & Prioritization

Focus investments and resources on the highest-impact opportunities.

Connect the systems behind the experience

Websites and ecommerce experiences integrated with the tools that support marketing, sales, customer engagement, analytics, and business operations.

Experience Design & Development

Create experiences customers want to explore

Great digital experiences blend strategy, design, content, and technology into seamless customer journeys that encourage engagement and action.

Deliver better experiences
01

Corporate Websites

Showcase modern digital experiences that communicate value and strengthen brand presence.

02

Ecommerce Platforms

Develop storefronts that improve shopping experiences, increase conversions, and support growth.

03

Web Platforms & Portals

Build customer portals, member experiences, and specialized web applications.

04

User Experience Design (UX)

Reduce friction and improve usability across every interaction.

05

Customer Experience Design (CX)

Connect digital experiences across marketing, products, services, and support.

Platform Delivery & Optimization

Turn ideas into scalable solutions

From prototypes to production-ready platforms, successful delivery requires strong execution, collaboration, and continuous improvement.

Streamline the Process
01

Prototyping & Validation

Test ideas early to reduce risk and create alignment before development begins.

02

Custom Design & Development

Create unique experiences tailored to customer needs and business objectives.

03

Content Strategy & Implementation

Structure, create, and publish content that supports engagement and conversion goals.

04

Systems & Workflow Architecture

Connect operational processes, content workflows, and platform functionality.

05

Platform Modernization

Evolve existing websites and systems to support future growth.

Integrations & Business Systems

Connect the tools that power growth

Digital platforms perform best when connected to the systems that support marketing, sales, customer relationships, and operational efficiency.

Connect your ecosystem
01

CRM & Customer Data Platforms

Connect HubSpot, Salesforce, and customer management systems.

02

Marketing Automation

Integrate lifecycle marketing, email campaigns, and engagement workflows.

03

Analytics & Reporting

Measure performance and uncover opportunities through actionable insights.

04

Ecommerce & Fulfillment

Connect ecommerce, print-on-demand, dropshipping, and order management systems.

05

Third-Party Integrations

Align event management, fundraising, social media, advertising, and business platforms.

Growth, Optimization & Support

Continuously improve performance

The strongest platforms evolve alongside customer needs and business goals. Ongoing optimization helps improve visibility, engagement, conversion, and retention over time.

Accelerate growth
01

SEO Strategy

Improve discoverability and organic visibility across search channels.

02

Lead Generation

Create pathways that attract and convert qualified prospects.

03

A/B Testing & Optimization

Validate improvements through experimentation and performance analysis.

04

Sales Enablement & Promotions

Support campaigns, offers, coupon programs, and conversion initiatives.

05

Site Health & On-Demand Support

Maintain platform performance, security, updates, and ongoing enhancements.

FIXE

FIXE gives restaurants the optimal bookkeeping experience

Student enrollment platform

Enterprise student enrollment and reporting platform that turns student data into insights that drive enrollment growth

SECUMD Foundation

Diamond Award winning platform empowering Maryland's financial wellness

Catalyte

Implementing Catalyte’s brand and digital presence.

Sleep Score

Innovative digital solutions to improve your sleep, mental well-being and overall health

MIXED

Creative cocktails, recipes, and entertaining experiences.

Marika

Exceptionally comfortable, sensibly fashionable, resoundingly feminine activewear

Children’s Hospital Los Angeles

Patient experience and fundraising platform driving $5M+ in annual contributions

Community Development Platform

Enhanced SaaS platform servicing Public Sector agencies and the customers they serve

Save The Waves

Supporting global coastal conservation, and environmental efforts around the world

Steren Solutions

Delivering ecommerce solutions, corporate rebrand and operational solutions

1-Less Chore

Connecting customers to convenient door-to-door dry cleaning and garment-care delivery services

Family sharing

Build powerful connections with the help of an intuitive IoT Smart Home assistant

Storytelling mobile app

Digital album sharing experience that preserves memories for a life time

Wichita State University Foundation

Enhanced engagement, simplified giving, and connected alumni relationships

Mcmaster University

Providing patients, care givers and experts with a resource to learn about neuropathic pain.

The Erlick Group

Creating custom partnerships with Fortune 500 companies

Lemax Collection

Lemax Collections looks to the future to bring new seasonal products to loyal customers.

Development Executives Roundtable (DER)

Exceptional fundraising education through peer-to-peer membership programs

Work with a partner who…

Connects strategy, experience, and technology

Align business goals, customer needs, and digital platforms into one cohesive growth ecosystem.

Builds platforms designed for engagement

Create websites, portals, and ecommerce experiences that encourage action and strengthen customer relationships.

Transforms insights into smarter decisions

Use research, analytics, and behavioral data to guide priorities and continuous improvement.

Connects systems that support growth

Integrate marketing, sales, customer data, ecommerce, and operational workflows.

Provides leadership from strategy through launch

Guide initiatives from early planning and prototyping through implementation and optimizatio

Digital platforms are more than websites.

Explore how strategic websites, ecommerce experiences, and connected business systems can strengthen engagement, improve conversions, and support long-term growth.

How can a well positioned website contribute to business growth?

Your website serves as a central hub for customer engagement, lead generation, sales, support, and brand experiences. When aligned with business goals and customer needs, it becomes a powerful driver of growth.

Do you build websites or provide strategic leadership?

Both. Support can include strategy, planning, user experience design, platform architecture, content implementation, development oversight, optimization, and ongoing growth initiatives.

Which platforms do you support?

Support is available for WordPress, Shopify, ecommerce platforms, customer portals, membership sites, and custom web experiences.

How do you improve website performance?

Performance improvements are guided by analytics, customer research, usability reviews, SEO, conversion optimization, and ongoing testing to identify opportunities for growth.

How do ecommerce platforms support customer engagement?

Ecommerce experiences influence how customers discover, evaluate, purchase, and return. Strong ecommerce strategies improve conversions, retention, and customer lifetime value.

Can you integrate my website with other business systems?

Yes. Platforms can be connected with CRM systems, marketing automation tools, analytics platforms, fundraising tools, ecommerce systems, event management platforms, and more.

How does UX impact conversions?

Clear navigation, intuitive workflows, and frictionless experiences make it easier for customers to complete desired actions, increasing engagement and conversion rates.

How do analytics support decision-making?

Analytics provide visibility into customer behavior, engagement patterns, conversion opportunities, and performance trends that help guide future investments.

What role does SEO play in growth?

SEO helps customers discover your organization through organic search, increasing visibility, qualified traffic, and long-term acquisition opportunities.

Do you provide ongoing support after launch?

Yes. Ongoing support can include maintenance, platform enhancements, optimization initiatives, content updates, analytics reviews, and strategic guidance as business needs evolve.

What clients say

Every partnership is built on trust, accountability, and results.

"Krissy always maintained a positive attitude, no matter how difficult the challenge, and worked effectively with our development and QA teams to launch our Sleep.com platform. I feel confident recommending Krissy to lead any product team. She will quickly prove herself to be an invaluable asset."
Jay TutenMattress Firm, Product Manager
Jay Tuten
"Krissy was an incredible partner in creating our new campaign page. Her patience, creativity, and can‑do spirit pushed us to think differently, use resources in new ways, and deliver a final product we’re truly thrilled with. She’s a fantastic communicator and a joy to work with. This was our second year working with Krissy and we look forward to many more!"
Charlotte OwsiannySECUMD Foundation, Executive Director
Charlotte Owsianny
"In my industry, I have the opportunity to meet, and work the most creative and innovative people around. From this group, Krissy is definitely at the top of the list. She is extremely hard-working and exceeds all expectations as they apply to timelines, communication, and performance."
Peter WardCHLA, Director of Product
Peter Ward
"Krissy has been great in being a partner to drive the brand of FIXE and really understanding our voice. She has been an extension of the team in growing our digital presence."
Ryan HandelFIXE, CEO & Co-Founder
Ryan Handel
"Working with Striking Idea elevated our alumni program in ways we hadn’t achieved before. They translated our vision into a seamless, engaging digital experience that feels just as strong on mobile as it does on desktop. The platform is intuitive, flexible, and built with our community in mind. Most importantly, it’s helped us reconnect with alumni in a more meaningful, modern way."
Jesse HallWSU, Digital Communication Director
Jesse Hall
"Krissy thinks like a product manager and works like a designer, and that combination made all the difference. She paired strategic decisions with real prototypes so our developers always knew exactly what they were building and why. She didn't just move the product forward, she changed how we worked together to get there."
Michelle AdkinsEncoura, Product Owner
Michelle Adkins
"Working with Krissy King is always a pleasure. In our recent project, her creativity and technical expertise brought our vision to life, delivering a stunning and user-friendly website. Plus, her attention to detail, timely communication, and problem-solving skills made the entire process smooth and efficient."
Pamela Esposito-AmeryTell Every Amazing Lady®, CEO & Co-Founder
Pamela Esposito-Amery
"I have worked with Krissy for many years and can't say enough about her value to the various companies we work with. Her talent as an versatile designer and developer is bar none. Not only does she deliver great work, she gets it done quicker than most. I haven't met a computer that can keep up."
Lance HollanderCEO, Agency Growth Leader
Lance Hollander
"Krissy at Striking Idea was wonderful to work with. She developed an outstanding and beautiful looking website under a strict timeline. This allowed us to launch our biggest campaign ever with all of our digital assets ready."
Nik Strong-Cvetich, Executive DirectorSave The Waves, CEO
Nik Strong-Cvetich, Executive Director
"Working with Striking Idea helped us translate a complex clinical and research vision into a digital platform that feels intuitive, supportive, and genuinely useful for patients. The new PainHQ experience brings structure to an otherwise overwhelming space of information and makes it far easier for individuals to find meaningful guidance."
Dr. LevinsonMcMaster University, Professor, Division of e-Learning Innovation
Dr. Levinson

Smart strategy meets seamless design

Blend user insight, product thinking, and visual design to create experiences that work beautifully and perform reliably.

Become the next success story
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Partner with Striking Idea and tap into a wealth of creative and strategic expertise. Elevate your brand, engage your audience, and build a digital presence that performs, day after day.
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