Nonprofit / Conservation
Save The Waves
Save The Waves Coalition protects surf ecosystems around the world by combining conservation science, community leadership, environmental advocacy, and strategic partnerships.
Their work extends far beyond preserving surf breaks. Healthy surf ecosystems support biodiversity, strengthen coastal resilience, preserve cultural heritage, and sustain local economies that depend on thriving coastlines. As the organization expanded its global conservation efforts, the opportunity emerged to create a digital ecosystem capable of connecting education, advocacy, fundraising, and community participation into a unified experience.
The solution & impact
Transforming awareness into measurable conservation action
The platform was designed as a growth engine for environmental impact, connecting storytelling, advocacy, fundraising, and conservation programs through a unified engagement ecosystem. Every experience was built around a simple objective: make it easier for people to understand the importance of surf ecosystem protection and provide meaningful ways to take action.
- Growth Leadership
- Product strategy
- Advocacy
- Engagement
- Fundraising
Who it helps
Coastal communities shaping environmental resilience
Communities connected to surf ecosystems, where coastal protection supports cultural, environmental, and economic well-being.
Environmental advocates and global supporters
Individuals engaging with campaigns and initiatives that advance ocean and coastal conservation worldwide.
Donors and philanthropic partners
Supporters contributing to long-term environmental protection efforts with a focus on measurable impact and transparency.
Regional and global conservation partners
Organizations collaborating across borders to advance surf ecosystem protection and environmental stewardship.
The platform supports measurable global impact across conservation, engagement, and outreach
130+
Surf breaks protected globally through active conservation programs
21
Active environmental campaigns advancing coastal protection initiatives worldwide
2M+
Individuals reached through advocacy, education, and digital engagement
$750K+
In annual fundraising supported by diversified fundraising streams
Growth features
Advocacy & Engagement
Building conservation movements requires more than information.
It requires participation.
A dynamic digital ecosystem was created to educate, inspire, and activate global audiences through compelling storytelling, conservation education, and community engagement opportunities.
Awareness platforms
Mission-driven content experiences designed to increase understanding of surf ecosystem protection and environmental stewardship.
Dynamic web presence
A modern digital destination that brings conservation initiatives, impact stories, and advocacy opportunities together in one cohesive experience.
Email engagement
Lifecycle communication strategies that support ongoing participation, campaign engagement, and donor relationships.
Social media & event activation
Integrated campaign support extending awareness, advocacy, and community engagement across digital and in-person initiatives.
Crowdfunding & fundraising
Protecting coastlines requires sustainable funding models that connect supporters directly to conservation outcomes. The platform integrated multiple fundraising pathways that make participation accessible while supporting long-term organizational growth.
Integrated donation experiences
Streamlined donation pathways designed to support campaign funding, recurring contributions, and conservation initiatives.
Engagement campaigns
Mission-driven fundraising campaigns that connect environmental impact with meaningful supporter action.
Peer-to-peer fundraising
Community-powered fundraising initiatives that expand reach and strengthen supporter advocacy.
Membership growth
Programs designed to deepen supporter relationships and encourage long-term engagement with the organization's mission.
#LobosPorSiempre
A landmark conservation campaign supporting the permanent protection of one of the world’s most iconic surf breaks. The campaign helped mobilize a coalition of environmental leaders including Patagonia, the Marisla Foundation, Packard Foundation, Waitt Foundation, and more than 900 individual supporters, contributing to over $750,000 raised for coastal protection efforts.
Conservation Campaigns
The platform supports some of Save The Waves’ most influential conservation initiatives, connecting science, advocacy, and community action to protect surf ecosystems around the world.
World Surfing Reserves
A global conservation program recognizing and protecting iconic surf ecosystems through community stewardship, environmental protection, and long-term preservation strategies.
Surfonomics
Research-driven initiatives demonstrating the economic value of healthy surf ecosystems, helping communities and policymakers understand the measurable benefits of coastal conservation.
Endangered Waves
Awareness and advocacy programs focused on protecting threatened surf ecosystems facing environmental and development pressures.
“Krissy at Striking Idea was wonderful to work with. She developed an outstanding and beautiful looking website under a strict timeline. This allowed us to launch our biggest campaign ever with all of our digital assets ready.”
Nik Strong-Cvetich
Executive Director, Save The Waves
Results
Designed to support long-term growth, the platform created a foundation capable of evolving alongside the organization’s expanding conservation initiatives.
Unified platform ecosystem
Connected advocacy, education, fundraising, conservation programs, and supporter engagement into a single experience.
Growth-ready architecture
Built to support new campaigns, partnerships, fundraising initiatives, and conservation programs as organizational impact expands.
Increased engagement and participation
Created clearer pathways for supporters to discover initiatives, engage with campaigns, contribute financially, and advocate for coastal protection.
Global conservation impact
Supporting an organization whose work has helped protect 130+ surf breaks globally, advance 21 active conservation campaigns, and reach more than 2 million people through education, advocacy, and community engagement.
