Children's Hospital of Los Angeles
CHLA
Children’s Hospital Los Angeles (CHLA) is a nationally ranked, freestanding acute care children’s hospital in Los Angeles, dedicated to advancing pediatric care and research.
Our goal was to deliver a refined digital experience to serve a wide spectrum of needs in one connected system, from families seeking urgent care information, to patients managing ongoing treatment, to donors supporting critical medical research.
$5M+
Raised Annually
Year/Year
Continuous Growth
100%
Responsive Design
Scalable Infrastructure
The solution & impact
A unified digital platform was created to bring care access, patient resources, and fundraising into one seamless experience. Clear navigation, mobile-first design, and accessible user flows helped families find critical information faster, while streamlined donation tools made it easier for supporters to participate and give. The result was a stronger brand experience, improved engagement across audiences, and continued fundraising growth exceeding $5 million annually.
why it works
Faster access to what matters
People can find doctors, services, and urgent information without digging.
More human fundraising experiences
Donations feel personal, not transactional, through story-led engagement.
Designed for mobile first behavior
Built for how families actually access information, often on the move.
Accessibility built in
Clear, compliant, and usable across every device and ability level.
Who it helps
Families seeking care
Quickly find specialists and essential health information.
Patients and caregivers
Navigate hospital services without unnecessary complexity.
Donors and supporters
Connect to real stories and give with confidence.
Hospital teams
Manage content and campaigns through a scalable system.
Core features
Patient and family experience
-
Doctor search
Simple filtering to find the right specialist fast. -
Information architecture
Rebuilt navigation to reduce overwhelm and confusion. -
Mobile-first design
Optimized for real-world, on-the-go usage.
Fundraising platform
- Personal storytelling with goals and updates.
- Peer-to-peer fundraising built for reach.
- Real-time progress on campaigns.
- Easy outreach to activate supporter networks.
Accessibility and infrastructure
- WCAG-aligned experience for all users.
- Scalable content system built to support evolving hospital needs.
- Contractor coordination
- Consistent experience across all touchpoints.
Impact and performance
- Sustained fundraising growth supporting over $5M annually.
- Clear campaign tracking for teams and stakeholders.
- Performance stable under high traffic and demand.
“In my industry, I have the opportunity to meet, and work with the most creative and innovative people around. From this group, Krissy is definitely at the top of the list. She is extremely hard-working and exceeds all expectations as they apply to timelines, communication, and performance.”
Peter Ward
Director of Product, Children's Hospital Los Angeles
My Role
Product and experience design leadership guided the creation of a unified digital system spanning care access, patient resources, and fundraising.
The engagement focused on simplifying a complex, multi-audience ecosystem by connecting how families find care, how patients navigate services, and how supporters contribute to ongoing research. Previously fragmented touchpoints were reshaped into one cohesive journey across web and mobile, built around speed, accessibility, and ease of use.
Close collaboration across product, marketing, and technical teams kept the experience aligned from strategy through launch, with decisions grounded in real user needs and high-stakes moments.
Deliverables & key actions
Product strategy
Defined the structure across care, information, and fundraising experiences.
UX and product design
Designed clear, accessible interfaces for complex medical navigation.
Project management
Aligned stakeholders, content, and development into a cohesive delivery process.
Cross-functional leadership
Led collaboration across design, marketing, and engineering teams.
Deliver experiences that people can trust.
From patient access to donor engagement, strong platforms turn complexity into confidence. Let’s build something that supports people, earns trust, and drives real impact.
