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Services solutions success

Catalyte

Catalyte is a leader in technology services, specializing in development, data engineering, and AI solutions. As the firm evolved to adapt to a new business model, it recognized the need for a full-stack creative services partner that could unify its brand, improve digital presence, and better support its sales and marketing agendas. 

  • B2B
  • Brand Management
  • Web Development
  • Marketing Strategy
  • Operations

The solution & impact

A long-term creative partnership provided Catalyte with senior-level support across brand, web, and marketing execution, establishing a flexible, full-stack system that unified brand expression and accelerated growth initiatives. This ongoing collaboration aligned internal teams and connected strategy with production, ensuring every touchpoint worked together as a cohesive system rather than isolated outputs.

Brand management

Catalyte’s refreshed brand standards were consistently applied across every print and digital touchpoint, creating a stronger and more unified brand presence. Ongoing management of messaging, visuals, and design systems kept the brand aligned across web, marketing, sales materials, events, and internal communications. This steady stewardship helped strengthen recognition, preserve consistency, and support growth with clarity across every channel.

Website design & development

Catalyte’s website was rebuilt as a modern growth platform aligned with its refreshed brand and evolving business goals. The result was an intuitive, maintainable site that simplified updates, strengthened engagement, and supported future expansion.

Print and digital marketing

Marketing assets across print and digital channels were strategically refined to support engagement campaigns, evolving priorities, and refreshed messaging. This steady optimization helped strengthen consistency, visibility, and campaign performance.

Campaign strategies

Strategic campaign support helped translate business goals into structured marketing initiatives. This included planning awareness campaigns, product and service positioning, and multi-channel content rollouts that aligned messaging across web, email, and social platforms.

Trade shows & events

Event presence was elevated through cohesive trade show experiences, including booth design, large-format signage, branded merchandise, and supporting print materials. Pre-event campaigns and registration pages were also developed to drive attendance and engagement before and during events.

Webinar series

End-to-end support was provided for Catalyte’s AI Advisory Services webinar series. This included landing pages, promotional campaigns, presentation design, platform setup, live event coordination, and post-event follow-up assets. Each webinar was designed to reinforce thought leadership while generating qualified engagement.

I would not have been able to do so much, so fast and at such high quality without Krissy and Striking Idea. Her ability to run with minimal input meant we could stay agile. Her knowledge of the brand meant less rework. She can seamlessly guide a project from ideation to prototyping, development to launch.
Adam Curtis
Communications Director

Results

Catalyte emerged with a cohesive brand identity, a modern digital platform, and an integrated creative system supporting marketing and sales performance. The organization gained a reliable foundation for executing campaigns, launching initiatives, and communicating value with clarity across every touchpoint.

Increased engagement

The new website saw a 40% increase in visitor engagement within the first three months post-launch.

Streamlined messaging

Internal feedback indicated a 60% improvement in clarity and consistency of brand messaging among sales and marketing teams.

Enhanced market presence

The revamped brand identity contributed to a noticeable uptick in inquiries from prospective partners and clients, establishing Catalyte as a more recognizable player in the technology services sector.

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